What is your go-to cold call pitch?

@30mpc

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30 Minutes to President’s Clubhttps://www.youtube.com/@30MPC ↗

Why it worked

The video provides high-value, actionable sales advice that establishes the creator as an authority, naturally driving interest in their brand, 30 Minutes to President’s Club.

Summary

The creator explains a 'reverse pitch' strategy for cold calling that focuses on the prospect's problems rather than the product's features. He suggests using insights from previous sales calls to frame the conversation around common industry challenges.

Structure

1Introduction of the reverse pitch concept
2Explanation of why focusing on problems is more effective
3Method for gathering prospect insights
4Example of a cold call script using the reverse pitch

Product placement

The video is branded with '30M PC' (30 Minutes to President’s Club) and the caption explicitly mentions the brand.

On-screen text

My go-to cold call pitch? REVERSE PITCHES INSTEAD OF PITCHING YOUR PRODUCT AND WHAT IT DOES I'M GOING TO PITCH THE PROBLEM WHAT MY BUYERS TALK ABOUT THINK ABOUT THE LAST SERIES OF SALES CALLS WHAT WAS THE NUMBER ONE REASON WHY THEY WERE TALKING TO YOU? "Hey, I was calling you because I'm talking to a lot of personas at X,Y,Z companies. Here's what they share is going on in their world. How does that compare to yours?"

Original caption

watch this #1 Outbound Trainer breakdown multiple cold calls on YT (@30MPC) [sales, sales tips, objection handling, 30 Minutes to President’s Club, 30MPC, cold calling, cold calls]

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Transcript

What is your go-to cold call pitch? I like to use reverse pitches. So instead of pitching your product and what it does, I'm going to pitch the problem. So what I really need to be in tune with in order to understand that is exactly what my buyers talk about and what their problems are. Best way to grab this information is to just think about the last series of sales calls that you've done with that buyer persona. What was the number one reason why they were talking to you? And then when I talk to a prospect on a cold call, it's, Hey, I was calling you because I'm talking to a lot of personas at X, Y, Z companies. Here's what they share is going on in their world. How does that compare to yours? It adds a media context to the conversation.