Beating 7000 applicants with one call

@career_cleo

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Selling · SaaS › Other SaaS

Sproutseen in 49 videos →https://www.usesprout.com/mobile?utm_source=ugc&utm_medium=tiktok&utm_campaign=career_cleo&dev=macos&ref= ↗

Why it worked

The video taps into the common frustration of job application processes and offers a bold, unconventional solution. The creator's impressive metrics and the use of AI for a competitive edge make the story compelling and shareable.

Summary

A job applicant calls a company directly to bypass the standard HR process, highlighting her impressive sales metrics and proactive approach. She explains she used an AI tool called Sprout to tailor her application and ultimately secures a connection to the right person.

Structure

1Applicant calls directly, bypassing HR.
2Applicant highlights impressive sales metrics and proactive approach.
3Applicant explains she used an AI tool (Sprout) to tailor her application.
4Applicant is connected to the right person.

Product placement

Sprout: ACTS - The creator states they used Sprout to auto-apply to a job and tailor their resume and cover letter. Removing it would change the explanation of how they applied. Webflow: APPEARS - Mentioned as the company the job opening is at. Removing it would not change what happens in the video.

Original caption

Thousands of applicants in the same pile, and they’re still wondering why they’re getting ignored. Meanwhile, the applicants who actually get the job may not be as qualified, but they’re bolder and more confident. All it takes is one strategic cold call #jobsearch #corporatejob #techsales #jobmarket #coldcall

More from @career_cleo

Their other posts in the index, biggest breakout first.

On-screen text

Beating 7000 applicants with one call Please please 🙏 THERES NO WAY 😭😭 Locked in 😭 Please don't hang up 🙏 Please don't hang up 🙏 Please don't hang up 🙏 Did it work... Plan b 😎 SUCCESS!!!

Transcript

Hello? Umm Morgan, I'm Cleo here. I'm calling about the account executive opening at Webflow. Please don't hang up 🙏 Please don't hang up 🙏 Please don't hang up 🙏 Okay. Umm, we don't take direct calls for this. Everything runs through HR usually. This is my chance I know it's out I don't think resumes explain revenue well. So I wanted bit forward. I booked 312 demos in 90 days and I closed 3.2 million in pipeline in pipeline this year. My turnover is the lowest on my team and I'm calling because I can do more of that for you. Did it work... Yeah, so as I mentioned, HR will be in touch if you and cover letter to them. over 1,000 applicants. we'll definitely eventually. I figured you'd say that. So I'm already I auto applied through Sprout my resume and cover letter to that role. Showing I'm prepared This isn't me skippping process. This is me that you don't because my application looks like everyone else's. Okay. that's fair. You're definitely persistent. I don't usually I'll never give up get cold callers presenting me and I actually used AI to apply honest about it. So look, I'll connect you and she'll set up the time. Thanks. I appreciate it.