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All breakouts
4.3Silent UGCBefore / After hook
Hook
to become her
@hi.itsgillian
5.3K followers · usually 1.1K views a post
Views
4.6K
Likes
226
Comments
4
Shares
3
Why it worked
The relatable "before and after" narrative, showcasing the often-unseen struggles behind success, likely resonated with viewers, making the message feel authentic and inspiring.
Summary
This slideshow contrasts aspirational images of success with the less glamorous "in-between" stages of hard work and self-doubt that precede it. It emphasizes that the journey to achieving one's goals involves embracing the process and the person one was while striving for that future self.
Structure
- 1Show aspirational image
- 2Show the 'in-between' reality
- 3Connect the two stages
- 4Emphasize the journey
Product placement
Kiyoko | Japanese Skincare ACTS - it is an online store selling Japanese beauty and skincare products. Removing it would change what happens in the video because it is the subject of the video. Kiyokobeauty.com APPEARS - it is the website for the online store. Removing it would change what happens in the video because it is the website for the subject of the video.
On-screen text
Original caption
The version with the taste, the confidence, the nice things, the calm, the results. But to become her, you usually had to be her first. The girl with the first car. The messy desk. The long work days. The self-doubt. The in-between version that did not look impressive yet. I think that is the part people forget. The life you want is usually built by a version of you that was still figuring it out in real time. You do not become someone new overnight. You become her by being willing to be the early version of her for longer than most people can tolerate. Save this for the reminder, and send it to someone who is in their “before” season right now. #ambitiouswomen #founderlife #careergrowth #entrepreneurlife
More from @hi.itsgillian
Their other posts in the index, biggest breakout first.
