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5.6Silent UGCResult / Flex hookB2B
Hook
I wasted $3000 taking my team to an offsite 😳
@hi.itsgillian
5.3K followers · usually 1.1K views a post
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5.9K
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Why it worked
The creator uses relatable humor and sarcasm to highlight the perceived conflict between "fun" team activities and "business" goals, which resonates with founders and small business owners who often grapple with these priorities.
Summary
The creator humorously laments spending $3000 on a team offsite, framing activities like bonding, games, and making memories as a waste of company resources. The post concludes with a sarcastic "What a waste of a weekend. 10/10."
Structure
- 1Introducing the "wasted" offsite expense
- 2Questioning the value of bonding vs. shareholder value
- 3Describing fun activities as a waste of resources
- 4Sarcastic commentary on team building
- 5Self-deprecating conclusion about the offsite's success
On-screen text
I wasted $3000 taking my team to an offsite 😳
A weekend of bonding when we could have been providing shareholder value
Played games, laughed, made memories—truly a waste of company resources 😩
Apparently spending time like this helps us "work better together" 😳 ya right
Now they trust each other AND me—how will I micromanage them now??
What a waste of a weekend. 10/10
Original caption
What’s the point of doing anything for fun if we could be working on increasing shareholder value #founder #teamoffsite #smallbusinessowner
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