Not every brief calls for your best edit. Some call for your best listening 👂🏾 The simpler video won. And honestly it was a good reminder that UGC is not about showing off what you can do. It is about giving the brand exactly what they need 💡 Drop a 🙋🏾 if you have ever over-delivered on a brief that just needed something simple 👇🏾 #ugccreator #ugcforbrands #contentcreator #ugcuk #ugcinaction