How to dress like a performative tech bro

@allenvert

143.6K followers · usually 40.1K views a post

Views

221.2K

Likes

17.0K

Comments

102

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SoundTikTok sound · original sound - ughcensored

Promoted product

Cloudflarecloudflare.com

Cloudflare is a free global CDN and DNS provider that can speed up and protect any site online

15 videos14 creators

Why it worked

The video likely resonated due to its relatable and humorous portrayal of a common stereotype within the tech industry, appealing to a niche audience familiar with "tech bro" culture and fashion.

Summary

The video showcases the stereotypical attire and accessories of a "performative tech bro." It highlights items like a specific backpack, performative items such as an ID badge and a tumbler, software engineering textbooks, a MacBook Pro, a startup t-shirt, and climbing shoes, suggesting these are part of the expected image.

Structure

1Introduction to the "performative tech bro" aesthetic
2Showcasing the Arcteryx Mantis 26 backpack
3Displaying "performative items" like an ID, tumbler, and keys

Original caption

Arcteryx backpack never seeing a trail 🥀 #softwareengineer #csmajor #internships #techbro #outfits

More from @allenvert

Product placement

The video showcases various items associated with the "tech bro" stereotype, including an Arcteryx backpack, a startup t-shirt (potentially related to AI), and a MacBook Pro. The creator's bio link leads to a page related to Cloudflare, suggesting it as the promoted product.

On-screen text

How to dress like a performative tech bro Arcteryx Mantis 26 backpack Performative items Software engineering textbooks 16in Macbook Pro Start up t-shirt (Bonus points if it's AI related) Climbing shoes