I need your help with something

@tawleconsultancy

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629

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Selling · Agency / Service

Tawlé https://linktr.ee/tawleconsultancy ↗

Why it worked

The video uses a compelling, mission-driven narrative that addresses a real-world crisis, building trust by being transparent about the qualification process and the difficulty of the situation.

Summary

The creator discusses the economic struggles of small businesses in Lebanon and introduces her company, Tawlé, which aims to provide them with consulting, loans, or investment. She invites viewers to help identify businesses that meet specific criteria to receive support.

Structure

1Presenting the economic crisis in Lebanon
2Identifying the need for support for small businesses
3Introducing Tawlé as a solution
4Explaining the service options and qualification criteria
5Call to action to DM or comment for support

Product placement

The video is entirely focused on the creator's company, Tawlé, which provides consulting, loans, and investment services to small businesses in Lebanon.

Original caption

125,000 businesses in Lebanon. Since 2019, 1 in 5 has shut down permanently. And the ones still standing? Most survived without real support. No proper funding system. No access to capital that actually makes sense for small businesses. Just years of figuring it out alone. We think that needs to change. Tawlé is building a way for Lebanese businesses to access funding through people who genuinely want to see this country grow again whether that’s through loans or investments designed to actually help businesses scale, not sink. If you own a small or medium business in Lebanon or know someone who does here’s the criteria: • Based in Lebanon • Operating for 2+ years • Small or medium business Comment “SUPPORT” or send me a DM and we’ll reach out directly.

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Transcript

I need your help with something. 125,000 businesses in Lebanon. 1 in 5 closed down since 2019. Approximately 33% unemployment rate. Approximately $300 minimum wage. I think we can all agree that these numbers are very scary, but I'm now looking for these small businesses that are still here and still standing that have insane potential but they just don't have money to be able to grow/get back on their feet. I know what you're thinking, what's the catch? This sounds a bit too good to be true. I used to live in Canada and decided to move back to Lebanon because I had one goal. I want to be part of the generation that revives this country and it's why I even started Tawlé. 95% of businesses in Lebanon are SMBs, so the economy is never going to recover if they're not doing well. I'm not looking to start new companies, my goal is to help existing businesses. The bank are too unreliable, no one trusts them anyway and stole our life savings, and the interest rates are crazy and we don't have the infrastructure to support these small businesses, so I decided to build it. Money shouldn't be the obstacle that stop a good business with great potential from growing, so we decided to connect you with Lebanese people who really believe in Lebanon and in these small businesses and share the same vision that we have. We all agree on the same thing and it's that Lebanon has insane potential, we just need some support to actually achieve it. So we're giving you 3 options: consulting, loan, or investment. We take care of the connection and you take the decision. That's the criteria to qualify: small & medium business, based in Lebanon, operating 2+ years. I won't lie to you, not everyone will qualify. We need to do an assessment to learn more about you, but if there's real potential and it really can succeed, we will ALWAYS find a way. Help us find these businesses, whether it's you or people you know. Send us a DM or comment SUPPORT and we'll take it from there. Good luck.