People know Elie Saab

@tawleconsultancy

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Elie Saab

Shop Ready to Wear Designer Fashion and Luxury Clothing

Why it worked

The video effectively uses storytelling to highlight Elie Saab's entrepreneurial journey, focusing on key moments and strategic decisions that led to his success. By presenting him not just as a designer but as a shrewd businessman who diversified his brand, it offers valuable insights into building a luxury empire, making it relatable and aspirational for business-minded viewers.

Summary

This video breaks down the business strategy of fashion designer Elie Saab, highlighting how he built a global luxury brand beyond just dresses. It details his early life, career milestones like becoming the first non-Italian member of the National Chamber of Italian Fashion, and his expansion into various luxury markets including real estate, perfumes, and collaborations with brands like BMW. The video emphasizes his focus on quality over quantity and leveraging his name as a powerful asset.

Structure

1Introduction to Elie Saab and his reputation for dresses
2His early life and journey to Paris to learn fashion
3Opening his own studio at 18 amidst crisis

Original caption

Everyone knows the dresses. Very few people know the business behind them. Elie Saab turned a couture atelier in Beirut into a global luxury brand by understanding something most founders miss: your name can become your most valuable asset. Fashion was only the beginning. Today, the Elie Saab brand extends into perfumes, interiors, furniture, and luxury real estate proving that the strongest brands aren’t limited to one product. Who would you like us to break down next? Leave your suggestions below.

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On-screen text

People know Elie Saab Because he creates the best dresses Also cause he's Lebanese And you know how we are But if I tell you his dresses Are not his biggest asset Would you believe me Mister Saab Did not just build a fashion brand He built a luxury brand Between Paris and Beirut Since the age of 9 years old He knew who he wanted to be He used to cut up curtains And take stuff around the house To make dresses for his sisters But in 1981 He travelled to Paris To officially learn fashion And when he came back to Lebanon He took the biggest risk of his life In the midst of a crisis and a war While everything was in shambles He decided to open his own studio Mind you he was 18 years old The thing is Elie had a plan from the start He didn't want to make dresses for anyone Brides, royal families The elites of society So from day one he chose Quality over quantity So instead of selling 1000 dresses He sells 10 For a high price We all know Elie Saab But there are two pivotal moments In his career that got him where he is In 1997 He became the first non-Italian member Of the National Chamber of Italian Fashion And he started showcasing in Rome and Milan The second moment was When Halle Berry got her best actress award While wearing one of his dresses Firstly she won an award For Best Actress For her role in "Monster's Ball" Secondly she was the first Black actress to win such an award And this is when Elie Saab Became the first Lebanese fashion designer To dress someone for the Oscars All of Hollywood was talking about it Designers, stylists, magazines His name was everywhere Talking about him This was free advertising Now for the interesting part Elie Saab doesn't just make money from couture His business includes Ready-to-wear, perfumes Eyewear, home stuff So he was no longer just a designer He became a lifestyle brand His smartest move was Going into luxury real estate He has branded residencies In Dubai, Qatar, Saudi You name it Also people are paying millions of dollars To say they have "Interiors by Elie Saab" He also did a design For a BMW X5 For BMW Middle East He made yachts Branded Elie Saab Honestly super smart man NGL You'll never find an official and accurate number For his networth But it is said it's approximately 250 million dollars $$$$$ Every glasses, every dress Every sofa, building, car, etc... Anything with his name on it What can we learn from Elie Saab Build a business where your biggest asset Is literally your name He is the literal definition of Everything he touches turns into gold Let us know in the comments Who to discuss In our next Business Breakdown Business breakdown Yeah It's time for business

Transcript