Girl, why are you still icing the hard way? 🧊

@contourcube

480.8K followers · usually 5.9K views a post

Views

18.8K

Likes

181

Comments

12

Shares

6

SoundTikTok sound · original sound - ciciwth.ae

Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

16 videos

Why it worked

The video effectively showcases a novel and aesthetically pleasing way to perform a popular skincare routine, using a visually appealing product that is easy to understand and replicate.

Summary

The video demonstrates the Contour Cube, an ice facial tool, being filled with water, frozen, and then used on the face. It suggests this method is easier and less messy than traditional ice baths for skincare.

Structure

1Filling the Contour Cube with water
2Freezing the Contour Cube
3Removing the ice from the Contour Cube

Original caption

Just fill, freeze and glide. Your ice facial is ready to go whenever you are 🤍 Plus, you can add our freezable serums with niacinamide + hyaluronic acid to turn your ice facial into skincare-infused cold therapy for depuffing, hydration and glow all in one go. Honestly once you switch from messy ice baths… there’s no going back. #contourcube #icefacial #skintok #glowingskin #coldtherapy

More from @contourcube

Product placement

Contour Cube: ACTS - it is filled with water, frozen, and then used to apply ice to the face for skincare benefits. Removing it would change what happens in the video.