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All breakouts
3.2Silent UGCLifestyle
Hook
Girl, why are you still icing the hard way? 🧊
@contourcube
481.1K followers · usually 5.5K views a post
Views
18.8K
Likes
181
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12
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Why it worked
The video effectively showcases a novel and aesthetically pleasing way to perform a popular skincare routine, using a visually appealing product that is easy to understand and replicate.
Summary
The video demonstrates the Contour Cube, an ice facial tool, being filled with water, frozen, and then used on the face. It suggests this method is easier and less messy than traditional ice baths for skincare.
Structure
- 1Filling the Contour Cube with water
- 2Freezing the Contour Cube
- 3Removing the ice from the Contour Cube
- 4Applying the ice to the face
- 5Showing the Contour Cube
Product placement
Contour Cube: ACTS - it is filled with water, frozen, and then used to apply ice to the face for skincare benefits. Removing it would change what happens in the video.
On-screen text
Original caption
Just fill, freeze and glide. Your ice facial is ready to go whenever you are 🤍 Plus, you can add our freezable serums with niacinamide + hyaluronic acid to turn your ice facial into skincare-infused cold therapy for depuffing, hydration and glow all in one go. Honestly once you switch from messy ice baths… there’s no going back. #contourcube #icefacial #skintok #glowingskin #coldtherapy
More from @contourcube
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