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10.5Text-HeavyBefore / After hook
Hook
I started investing at 22 years old!! <33
@hannahbevington
39.9K followers · usually 10.1K views a post
Views
87.6K
Likes
4.4K
Comments
31
Shares
172
Why it worked
The post leverages a relatable narrative of a young person achieving significant financial success through investing, presented with clear, data-driven breakdowns. The "no gatekeeping" approach and the offer of a free guide encourage engagement and sharing.
Summary
The creator shares their investment journey, starting at age 22 with a normal job and accumulating over £125,000 by age 26. They break down their investments across multiple platforms and accounts, detailing contributions, employer/government bonuses, and stock market returns, ultimately showing a total invested value of £127,273. The post concludes by offering a free investing guide linked in their bio and encouraging followers to engage with more finance content.
Structure
- 1Introduction to investing at 22
- 2Current financial status at 26
- 3Breakdown of investments across platforms
- 4Total invested value and growth
- 5Call to action for a free guide
Product placement
The creator is promoting a free easy investing guide, linked in their bio. The guide is presented as a way to learn about investing and finance content.
Original caption
I feel like we didn’t even do one of these that long ago, but things have been going a little crazy lately and we’re getting close to the £130k mark. I will forever die on the hill that investing has quite literally changed the trajectory of my life, and I will never quite believe the numbers we’re hitting. My goal was to be at £150k by the end of 2026, and honestly, with the way things are going right now, it’s looking so likely!! I love that you guys are on this journey with me too, growing in real time!! 💓💓 #PersonalFinance #investing #isa
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