Why it worked
The video provides a clear and actionable financial guideline that is easy to understand and apply. The reassuring message at the end addresses potential anxiety around personal finance, making it relatable and shareable.
Summary
The video displays a graphic that calculates a target savings amount based on age. It instructs viewers to total their salary for each year worked and then calculate 10% of that total as a savings goal. The graphic provides an example calculation and reassures viewers that there is no deadline for getting their finances in order.
On-screen text
How much should you have saved for your age?
Total up your salary for each year you worked, and then work out 10%
for example:
2020 - £50,000
2021 - £60,000
2022 - £75,000
2023 - £90,000
2024 - £100,000
2025 - £110,000
Total: £485,000
10% = £48,500
You aren't behind!
There's no deadline on getting your finances together.