It's too expensive

@mrbillyglenn

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Sales Playbookhttps://stan.store/mrbillyglenn/mrbillyglenn_funnel_1204417 ↗

Why it worked

The video provides immediate, actionable value by solving a common pain point with a simple, memorable script, which builds trust before transitioning into a soft sell for the full product.

Summary

The creator explains a specific sales technique to handle price objections by asking the prospect to define their benchmark. He then directs viewers to his sales playbook in his bio for more phrases to handle objections.

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Transcript, structure and on-screen text

4 beats, a 139-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

Discounting the moment a client says 'too expensive' tells them the price was never real to begin with. Worse — it teaches them that pushing back gets them money off, every single time. The phrase 'too expensive compared to what?' forces them to name the benchmark, and most of the time the benchmark isn't even a fair comparison. Don't move the price until you understand the objection. Comment PRICE if you've made this mistake before. Follow for daily sales tips. 🔥 #sales #salestips #salestraining #salescoach #closingdeals