The video addresses a common pain point for salespeople (handling objections) in a concise and actionable way, making it highly shareable and valuable content.
Summary
The video demonstrates how to handle the sales objection "too expensive." It breaks down the objection into two categories: budget or product, offering advice for each scenario.
Structure
1Introduce the objection: "Too Expensive"
2Acknowledge the objection
3Differentiate between budget and product objections
4Provide advice for budget objections
5Provide advice for product objections
Product placement
The video discusses sales training and objection handling, implying the creator offers related services or courses.
On-screen text
💀 Objection Handling:
"Too Expensive"
Budget - Right product. Repackage offering or walk away.
Product - Wrong product. Go back to discovery.
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Transcript
This is how you handle the objection. It's too expensive. Yeah, this is just too expensive. John, when you say it's too expensive, is it too expensive for your budget or for this product? Budget - Right product. Repackage offering or walk away.
Product - Wrong product. Go back to discovery.