@jbillinson — 17x breakout

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the story of the 2026 world cup

@jbillinson

9.6K followers · usually 2.2K views a post

Views

52.5K

Likes

6.0K

Comments

262

343

Why it worked

The video likely resonated due to its heartwarming narrative of unexpected cultural connection and community building around a global event. The "rock, chalk, algeria!" chant and the image of locals embracing the Algerian team create a feel-good story that taps into themes of unity and shared experience.

Summary

This video explores the cultural exchange happening in Lawrence, Kansas, due to the 2026 World Cup, highlighting how locals have embraced the Algerian national team. It showcases heartwarming moments of connection, from fans dancing to Algerian music to the university band learning the national anthem, demonstrating a unique blend of cultures.

Structure

1Introduction to the 2026 World Cup and its presence in American towns
2Discussion of negative aspects like cost and commercials
3Highlighting the positive cultural exchange in Lawrence, Kansas with the Algerian team
4Showcasing local support, including fans and the university band
5Mention of Lamine Yamal shopping at Walmart
6Concluding with the positive and unexpected nature of these interactions

Product placement

Wilson (basketball brand) - APPEARS, does not act, removing it does not change the video. Adidas (apparel brand) - APPEARS, does not act, removing it does not change the video. Ramy (appears to be a watermark/logo) - APPEARS, does not act, removing it does not change the video. DEZZY (appears to be a watermark/logo) - APPEARS, does not act, removing it does not change the video. Walmart (retail store) - ACTS, Lamine Yamal is seen shopping there, removing it changes the video by removing the context of where he is shopping. Algeria (national team/country) - ACTS, the team is the subject of the video, and their presence in Kansas is the focus, removing it changes the video.

Original caption

The 2026 World Cup has sent soccer teams from all over the world to live in American college towns, and there’s something beautiful happening right now between the people of Lawrence, Kansas and the Algerian national team #worldcup #algeria #kansas #soccertiktok #tiktokcampaign