Overshot — find the TikToks breaking out, and what they're selling

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THE LESS PEOPLE KNOW, THE MORE THEY ASSUME.

@32flavazz

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Why it worked

The video addresses a relatable social phenomenon—the pressure to constantly perform on social media—which encourages viewers to share their own experiences in the comments.

Summary

The creator discusses how people often make negative assumptions about her life and work when she takes a break from social media. She argues that people's perception of her success is tied to her visibility, which she finds illogical.

Structure

1The creator introduces the concept of visibility vs reality
2She shares personal anecdotes about people questioning her career status
3She analyzes the motives behind these assumptions
4She concludes that lack of visibility does not equal lack of progress

On-screen text

THE LESS PEOPLE KNOW, THE MORE THEY ASSUME.

Transcript

If you're not posting it, people don't believe it's happening. If you're not posting or talking about it or bragging about it, people assume that it stopped, that you stopped, that you slowed down. It's so crazy how every time I take a social media break, I get several people that ask me, did you stop your podcast? Did you stop doing this? Are you still going to do that? Are you dot dot dot? Are you dot dot dot? And sometimes people are just genuinely concerned or genuinely like trying to tap in and check in. But the other half of people, a lot of times people just want to make sure you're not doing better than them, or people want to make sure, okay, like she stopped or she's no longer doing the thing that she said she was going to do. And that is such a weird thing to me. It's like, because someone is not showing what they're doing, that means that it's not happening? That don't make sense.