Refill > Replace ♻️

@cerave

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2.8K

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Promoted product

CeraVe Moisturizing Cream

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

2 videos

Why it worked

The video leverages a popular sustainability trend ('Refill > Replace') and applies it to a widely recognized skincare product, CeraVe. The visual demonstration is simple, satisfying, and aligns with consumer interest in eco-friendly practices.

Summary

The video shows a person refilling a CeraVe Moisturizing Cream jar from a refill pouch. The on-screen text emphasizes "Refill > Replace" with a recycling emoji, promoting a more sustainable approach to using the product.

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