Do you need some healing.

@cerave

2.0M followers · usually 36.9K views a post

Views

142.3K

Likes

506

Comments

2.0K

Shares

21

SoundTikTok sound · original sound - cerave

Promoted product

CeraVe Healing Ointment

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

Why it worked

The video cleverly combines a relatable problem (feeling 'off' due to astrological events) with a practical solution demonstrated through a visual aid (the skin hydration device), making the product's benefit clear and engaging.

Summary

A dermatologist asks a person if they need healing and uses a skin hydration device to measure their skin's dryness. After applying CeraVe Healing Ointment, the device shows a significant improvement in hydration.

Structure

1Ask about need for healing
2Measure skin hydration
3Apply CeraVe Healing Ointment
4Re-measure skin hydration
5

Original caption

consider our skin barrier healed 🩹🩹 #DevelopedWithDerms #CeraVe

More from @cerave

Product placement

CeraVe Healing Ointment: ACTS - it is applied to the person's face and its effectiveness is measured by a device, showing a visible result. Removing it would change the video's outcome. CeraVe: APPEARS - it is the brand name on the product and the microphone. Removing it would not change what happens in the video.

On-screen text

FACE HYDRATION 27% FACE HYDRATION 90%

Transcript

Do you need some healing. Yeah, actually, some healing. Yeah, I do need some healing. Mercury's in retrograde, and I just like don't really know what's going on. Okay, but what about your skin? I have this little device here, and it'll tell me if your skin is dry or not. Oh, 27%. Mercury is definitely in retrograde. I got something that'll heal you. CeraVe Healing Ointment. How does that feel? Do you feel healed? Yeah, it feels good. Let's see what your score is now. Well, look at that. 90%. There you go. That's way better.