AGE 27 TRUE SKIN AGE

@cerave

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SoundTikTok sound · original sound - cerave

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

20 videos13 creators

Why it worked

The video effectively uses a surprising skin age scan result as a hook, followed by a dermatologist's recommendation of specific CeraVe products to address the revealed skin concerns, creating a relatable and informative native mention.

Summary

A woman's skin age is scanned, revealing her true skin age to be 29, older than her actual age of 27. A dermatologist then recommends CeraVe products, specifically a retinol serum and a brightening lotion with SPF, to address her skin texture and dark spots.

Structure

1Initial reaction to skin age scan
2Discussion of current skincare routine
3Skin scan and results revealed

Original caption

our skin age is on a need-to-know basis ⏰ #DevelopedWithDerms #CeraVe

More from @cerave

Product placement

CeraVe Hydrating Facial Cleanser (ACTS - it is shown and discussed as a product to use for skincare, and its benefits are explained. Removing it would change the video's focus on skincare recommendations.) CeraVe Skin Renewing Brightening Lotion (ACTS - it is shown and discussed as a product to use for skincare, and its benefits are explained. Removing it would change the video's focus on skincare recommendations.)

On-screen text

AGE 27 TRUE SKIN AGE AGE 27 TRUE SKIN AGE 21 29 21 AGE 27 TRUE SKIN AGE 29

Transcript

Wow What do you use in your skincare routine? Just like a gentle cleanser, always using SPF and very hydrating moisturizer. Love that. So let's scan your skin. What's it gonna be? Wow And it's 29. So you do have quite a bit of skin texture along your cheeks. So I really like retinol resurfacing serum. That one's going to be really beneficial, but it's important to cleanse your skin beforehand. If there's like a way to brighten up my skin, what you would really love is a skin renewing brightening lotion. It has SPF 30 in it, so it's going to really help with brightening any dark spots and overall give your skin glow.