Probably cheeks?

@cerave

2.0M followers · usually 36.9K views a post

Views

137.3K

Likes

562

Comments

1.7K

Shares

24

SoundTikTok sound · original sound - cerave

Promoted product

CeraVe hydrating mineral sunscreen 50+

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

Why it worked

The video uses a popular "survey says" format with a relatable topic (breakouts) and a surprising perfect score. The reveal of a relevant product at the end provides a subtle but effective product placement.

Summary

The video features two individuals discussing common areas for breakouts. They correctly guess forehead, cheeks, chin, and nose, achieving a perfect score. The interviewer then reveals a CeraVe hydrating mineral sunscreen as a prize, suggesting it can help prevent breakouts.

Structure

1Guessing breakout areas
2Forehead is #1
3Cheeks and chin are next
4Nose is the final guess

Original caption

need to patch those breakouts 🩹 #DevelopedWithDerms #CeraVe #breakouts #acne

More from @cerave

Product placement

CeraVe hydrating mineral sunscreen 50+ ACTS - it is shown as a product that can help with breakouts, and is presented as a solution. Removing it would change the video's conclusion. CeraVe is also the creator's name and handle, which merely APPEARS.

On-screen text

Probably cheeks? What area do people get most of their breakouts in? FOREHEAD CHEEKS CHIN NOSE

Transcript

Probably cheeks? I would say cheeks too. I would say cheeks too. What area do people get most of their breakouts in? What area do people get most of their breakouts in? Face to general. It is forehead. Forehead. That is number one. Starting off strong. What area do people get most of their breakouts in? FOREHEAD CHEEKS Give me two more. Give me two more. Forehead, chin, cheeks, nose. Unbelievable. That's four for four. That's a perfect sweep. Not one incorrect. You deserve a prize for what you've done today. You actually have one this hydrating mineral sunscreen for your efforts, especially for today. I forgot to put some on earlier, so this is gonna come in clutch.