@edgecleaning — 10x breakout

Loading video…

People never believe me when I tell them...

@edgecleaning

592.3K followers · usually 170.8K views a post

Views

812.5K

Likes

48.9K

Comments

218

657

Why it worked

The video effectively uses a contrast between 'standard' cleaning and the creator's 'deep' cleaning to justify higher prices and a selective client base. The detailed, time-consuming demonstrations of thorough cleaning, even in overlooked areas, create a sense of value and expertise that resonates with viewers interested in high-quality service.

Summary

The video contrasts standard cleaning services with a more intensive deep cleaning process offered by the creator's company. It highlights the extra time, effort, and attention to detail involved in their deep cleaning services, explaining why they charge more and turn down many requests.

Structure

1Introduction to higher pricing and rejected jobs
2Defining standard cleaning vs. their deep cleaning
3Focusing on overlooked details
4Demonstrating extensive cleaning processes
5Explaining the time commitment and thoroughness
6Concluding why their service is more expensive

On-screen text

People never believe me when I tell them... we charge 3 times more than most cleaning companies! We still turn down about 60% of deep cleaning requests! They think that's crazy! "why wouldn't you take the money?" But the truth is... what most people call "cleaning" isn't what we do! Cleaning means vacuuming floors... wiping counters... scrubbing bathrooms... and leaving a few hours later! But that's not what we sell! When we do a deep cleaning we focus on all the things that make a home feel dirty! Even if most people don't notice them! Most cleaning companies offer deep cleanings that take 8 to 12 hours! Some of our deep cleanings can take over 100 HOURS! First! while other companies clean what's easy to see We clean the places most people overlook! We clean watermarks on fixtures... dirt and build up from window and door tracks high areas in kitchens where dust and grease collect We always pay attention to the small details Second! We always go through every extent! If a cabinet needs to be cleaned and scrubbed 3 or 4 times before the buildup comes off we will do that! We once spent over 7 HOURS removing soap scum and mineral buildup from a single shower! After every product failed! and it took scrubbing baking soda and lemon all over the tile! We don't stop when something's difficult! We stop when we've done everything possible! That's why we charge more! Our projects can take DAYS and that's the reason we turn down most deep cleaning requests!

Original caption

We charge 3 times more than other cleaning companies and still turn down 60% of jobs..here is why! Check the link in my BIO for a free list of all shower cleaning hacks I learned through these years as a PRO cleaner! #cleaning #deepclean #cleaningservice