The issue with food trucks

@tawleconsultancy

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SoundTikTok sound · original sound - tawleconsultancy

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Tawle Consultancy

Helping founders optimize their businesses to make more money

5 videos

Why it worked

The video provides actionable advice for a specific niche (food trucks) in a relatable and engaging way, addressing common pain points and offering clear solutions. The creator's direct-to-camera style and the use of on-screen text make the information easy to digest, while the call to action and the mention of the creator's own consultancy services provide a clear path for viewers seeking further help.

Summary

The video discusses common misconceptions about food trucks and offers advice on how to optimize their business. It suggests improving the customer experience through better seating, social media presence, and marketing strategies like loyalty programs and delivery partnerships.

Structure

1Identify the problem with food trucks (perception of dirtiness, poor marketing)
2Propose solutions: optimize location, seating, social media, and content
3Showcase successful examples (The Spud Bros) and strategies (mukbangers, POV)

Original caption

The dream: a food truck, good vibes, people lined up around the block. The reality: the line is two people and one of them is lost. It doesn't have to be that way though - everything's in the video. And if you run a food truck and want more people finding you than passing you, contact us - link in bio.

More from @tawleconsultancy

Product placement

Sister Wraps (food truck): ACTS - it is the business being discussed and optimized. Removing it would change the video. The name appears on the truck multiple times. The phone number 01 95 95 90 is also visible on the truck, likely for contact, but it is not a product itself. The Spud Bros (content creators/reference): ACTS - they are mentioned as a reference for good content. Removing them would change the video's narrative. The image of them appears on screen. The menu shown is a generic menu, not a specific product. The map of Mar Mikhail: APPEARS - it is used to show location, but removing it would not change the core content of the video. The cars and buildings: APPEAR - they are background elements. Removing them would not change the video.

Call to action

Contact us The link is in our bio

On-screen text

The issue with food trucks Is that people assume The food is going to be dirty Because food truck equals Trucks Streets Gas Road But that's not true The menu is a huge list They don't know what to order And their social media account Is completely d*ad So Come along Let's fix this OPTIMISE this Food Truck Edition Let's go Walk around in Mar Mikhail So that we find A food truck Location is everything Right here in Mar Mikhail There's hundreds of people passing by During the day and night The seating area should be nice A few tables And a few chairs They want to stay Their social media should be Because ultimately you have to Tackle the stigma Head first Get mukbangers So they sit at your tables Or in their cars eating their meals So they show people just how Good your food is I don't know if you've seen The Spud Bros But they are the reference To what good content is From a food truck It's simply the chef's POV They show the kitchen area How good the food is This is the most important You should have loyalty cards Or send them WhatsApp messages So they can keep track And build a community Around the place Have people pay in cards and cash Make it easy for the clients. It's that simple Other ways to make money Is do some catering You literally have a moving truck Go to events Go to pop ups Partner with delivery services So they are in charge of delivering your food Everywhere Honestly the possibilities Are endless You are literally a moving concept So go for that This one goes without saying But treat people well Let them feel- They'll feel welcome And they'll return more often If you have a food truck And you don't know what to do Or you need some help Contact us The link is in our bio Can I get... What do you want to eat? link in bio

Transcript

The issue with food trucks is that people assume the food is going to be dirty because food truck equals trucks, streets, gas, road. But that's not true. The menu is a huge list. They don't know what to order. And their social media account is completely dead. So come along, let's fix this. Optimize this. Food Truck Edition. Today we're going to a food truck. Let's go. Walk around in Mar Mikhail. So that we find a food truck. Location is everything. Right here in Mar Mikhail. There's hundreds of people passing by during the day and night. The seating area should be nice. A few tables and a few chairs. They want to stay. Their social media should be because ultimately you have to tackle the stigma head first. Get mukbangers, food bloggers, people who sit at your tables or in their cars eating their meals. So they show people just how good your food is. I don't know if you've seen The Spud Bros, but they are the reference to what good content is from a food truck. But it's simply the chef's POV. They show the kitchen area, how good the food is. You should have loyalty cards or send them WhatsApp messages so they can keep track and build a community around the place. Have people pay in cards and cash. Make it easy for the clients. It's that simple. Other ways to make money is do some catering. You literally have a moving truck. Go to events, go to pop-ups. Partner with delivery services so they are in charge of delivering your food everywhere. Honestly, the possibilities are endless. You are literally a moving concept. So go for that. This one goes without saying, but treat people well. Let them feel welcome, and they'll return more often. If you have a food truck and you don't know what to do, or you need some help, contact us. The link is in our bio. Can I get... What do you want to eat?