Yeah we launched the world's first free beverage company

@freewater.io

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Selling · Other Product

FreeWaterseen in 14 videos →www.freewater.io ↗

Why it worked

The video likely performed well due to its novel and intriguing business model of providing free products funded by advertising, presented in a casual, street-level manner that sparks curiosity.

Summary

The video introduces FreeWater, a company that provides free beverages by printing advertisements directly on the packaging. The concept is likened to a mini billboard in one's hand, with various advertisers featured on different packages.

Structure

1Introduction of FreeWater as the world's first free beverage company
2Explanation of the business model: ads on packaging pay for the free drinks
3Mention of specific advertisers like Orange Theory
4Comparison to a mini billboard in hand

Product placement

The video prominently features cartons of FreeWater, with the branding and advertisements on them being the central focus. The company's business model is explained in relation to these cartons.

On-screen text

yeah we launched the world's first free beverage company so we print ads directly on in the packaging and that pays for everything it's with Orange Theory oh yeah that's one advertiser yeah they're all different so you're basically signing from advertising yeah yeah we sell that we sell the package and get water yeah interesting

Original caption

It’s like a mini billboard in your hands 🙌 #freewater #free #water #fyp #Love

More from @freewater.io

Their other posts in the index, biggest breakout first.

Transcript

Yeah we launched the world's first free beverage company. So we print ads directly on the packaging and that pays for everything. It's with Orange Theory. Oh yeah, that's one advertiser. Yeah, they're all different. They're all different. So you're basically signing from advertising. Yeah, yeah, we sell that. We sell the package and get water. Yeah, interesting. Yeah, okay. Like a mini billboard in your hands. Interesting concept.