innisfree SOCIAL MEDIA SPECIALIST day in the life

@innisfreeusa

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SoundTikTok sound · original sound - bratsbaby03

Promoted product

Innisfree

We blend nature and science into clean, cruelty-free Korean skincare. Explore PETA-certified, eco-friendly formulas designed for every day brighter skin.

4 videos3 creators

Why it worked

The video provides an aspirational "day in the life" glimpse into a desirable job at a popular beauty brand, blending relatable daily routines with exciting work events. It subtly integrates product promotion by showcasing the creator's genuine use of Innisfree skincare, making the brand feel accessible and desirable.

Summary

This "day in the life" post follows an Innisfree social media specialist through her workday in NYC, highlighting her morning skincare routine, team meetings, and an evening engagement event. The video showcases Innisfree products and the brand's culture, ending with a question to the audience about future content.

Structure

1Introduction to the day and role
2Morning routine with Innisfree skincare
3Commute and arrival at the office

Original caption

A day in the life with innisfree is a perfect mix of work, play, and of course our favorite skincare hacks. 🤍 Favorite part of the day? 💚 "Our engagement soiree!" 🤍 Favorite product? 💚 "For the summer, def Vita C Serum and Daily UV SPF 50" 🤍 Favorite part of working for innisfree? 💚 "Seeing all my friends everyday + free products hehe" Which team member's day do you want to see next? #diml #corporatediml #nycdiml #corporatebeauty #influencermarketing

More from @innisfreeusa

Product placement

innisfree: This is a skincare brand. It ACTS as the subject of the video, as the creator's employer and the source of the products used and promoted. Removing it would fundamentally change the video's topic and purpose. The brand appears on screen multiple times, on product packaging, and in on-screen text. It is the central focus of the creator's day and the event. The video is about a "day in the life" at innisfree and showcases innisfree products.

Call to action

Which team member's day do you want to see next?

On-screen text

innisfree SOCIAL MEDIA SPECIALIST day in the life 7:30am wake up + morning skincare innisfree DAILY UV DEFENSE SUNSCREEN LOTION FOR FACE & BODY BROAD SPECTRUM SPF 50+ PA++++ INNISFREE GREEN TEA VITAMIN C BRIGHTENING SERUM INNISFREE VITAMIN C NACINAMIDE DARK CIRCLE EYE SERUM innisfree tip: vitamin c + spf = glowiest summer skin even a life changer for such out even skin tone, especially if you don't wear makeup in the summer! 9:00am arrive at office in the heart of NYC :) 11:30am team meeting! 12:30pm lunch/brunch! innisfree DAILY UV DEFENSE SUNSCREEN LOTION FOR FACE & BODY BROAD SPECTRUM SPF 50+ PA++++ INNISFREE GREEN TEA VITAMIN C BRIGHTENING SERUM couldn't pass up the photo opp... I work in social after all 4:00pm leaving office early bc we have an event later tonight! innisfree DAILY UV DEFENSE SUNSCREEN LOTION FOR FACE & BODY BROAD SPECTRUM SPF 50+ PA++++ INNISFREE GREEN TEA VITAMIN C BRIGHTENING SERUM 6:00pm regroup with the team at our inni-engagement soiree! 7:30pm catching up with all our inni-besties! innisfree 8:00pm putting together the night's post! 9:00pm that's a wrap! which team member's day do you want to see next?