Why it worked
The video leverages a popular artist's tour to create excitement and uses a low-friction giveaway mechanic to drive high engagement in the comments.
Summary
The video showcases a giveaway of Noah Kahan-themed Culture Pop Soda. It encourages viewers to comment to win a 12-pack of the product.
Structure
- 1Close-up of soda cans
- 2Hand touches the cans
- 3Camera pans over the product packaging
- 4Call to action displayed on screen
Product placement
Culture Pop Soda is the central focus of the video.
Call to action
comment below to enter to win
On-screen text
the best way to celebrate Noah's tour kicking off 🍒
comment below to enter to win a 12-pack of Noah Kahan's Black Cherry 🥤