What to say when someone asks: what do you do?

@chrishewitt559

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Selling · Agency / Service

Berkeley Communicationsseen in 4 videos →

Why it worked

The video provides a practical and relatable solution to a common social and professional interaction. By offering a simple, memorable formula and demonstrating its effectiveness with examples, it empowers viewers to improve their own communication and personal branding.

Summary

The video offers a formula for answering the common question "What do you do?" in a more engaging way. Instead of stating a job title, the creator suggests focusing on the problem you solve for your audience, making the answer more memorable and impactful.

Structure

1Introduce the common question and the problem with standard answers.
2Reveal the brutal truth: people don't care about job titles.
3Introduce the formula: 'I help people who struggle with X, so that they can be Y.'
4Provide examples of the formula in action.
5Explain the principle: people buy solutions, not just services.
6Encourage viewers to try the formula and follow for more tips.

Original caption

A memorable answer to a the boring question: what do you do for a living ? #personalbrand

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Product placement

Berkeley Communications: ACTS - it is the name of the creator's business, and the video is about how to answer the question "what do you do" in a way that promotes their services. Removing the name would change the context of the video. It is a company that provides communication services.

Call to action

Follow me for more tips

On-screen text

What to say when someone asks: what do you do? A memorable answer to a boring question SOMEONE WHAT DO TIME HAPPEN AND GOING SAME I'M PILOT OWNER ALTHOUGH INTERESTING HERE'S TRUTH ACTUALLY YOU THAT WALKING LINKEDIN I'VE SIMPLE USE ENGAGING AND THIS HELP STRUGGLE SO Y I'M STRUGGLE SO INTO OWN I HELP STRUGGLE CAN FEELING THEMSELVES I HELP BUSINESSES STRUGGLE VISIBLE BECOME CHOICE JUST ENGAGING INTERESTING ANSWER WHAT THEY YOU THINK CAN POSITION AUDIENCE THAT OUT SOUND CHIEF AT COMMUNICATIONS TIPS

Transcript

What do you say when someone asks what do you do for a living? It happens all the time. It'll probably happen later on today. The chances are you're gonna answer it the same way as everyone else. I'm an accountant, I'm a pilot, I'm a store owner. I rob banks for a living. Although that would be interesting. Here's the brutal truth. No one actually cares when you answer that question like a walking LinkedIn profile. I've got this very simple formula you can use to sound much more engaging and interesting when asked that question. And it's this: I help people who struggle with X, so that they can be Y. In other words, I help leaders who struggle to get their message across so they can walk into any room and own it. Or I help people who struggle to sleep so that they can wake up feeling themselves again. Or I help small businesses that struggle to be visible, become the obvious choice in their market. It's just an engaging, interesting answer and memorable way to answer that question. Because no one buys what you do, they buy what you solve. So think about how you can position your audience in that answer. Go and try it out, see how you sound. Chris Hewitt, Chief Storyteller here at Berkeley Communications. Follow me for more tips.