Simple story trick that'll make people feel your brand

@chrishewitt559

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Why it worked

The video effectively uses a common marketing pain point (making brand messages resonate) and offers a simple, actionable framework (focusing on consequences) with clear examples. The direct contrast between 'problem' and 'consequence' makes the advice memorable and easy to apply.

Summary

The video explains that drama, specifically the consequences of an unsolved problem, is key to engaging brand storytelling. It provides examples of how to reframe marketing messages to focus on the negative outcomes of inaction rather than just the solution.

Structure

1Introduce the concept of a storytelling trick
2Explain that drama is the missing element
3Define drama as the consequence of an unsolved problem
4Provide examples of reframing messages to highlight consequences
5Conclude with the importance of consequences in storytelling

Call to action

Follow me for more tips

On-screen text

Simple story trick that'll make people feel your brand WANT TO STORYTELLING YOUR STORY ONE EVERY HAS HARDLY APPEARS NARRATIVE TALKING YOU SO BRING YOUR MESSAGE DRAMA PROBLEM THE LEAVING PROBLEM UNSOLVED THREE HELP IMPROVE SECURITY SAY STOP CLICK YOUR BUSINESS STANDSTILL DIFFERENCE? STOP INTO PAIN DON'T FINANCIAL THAT MONEY BECOMING REGRETS PEOPLE BECAUSE PROBLEM THEY CAN'T CONSEQUENCES WHERE STORYTELLING STORYTELLER BERKELEY FOLLOW

Original caption

Simple storytelling hack that will bring you brand to life #brandstorytelling #businessstorytelling #storyselling

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Transcript

If you want your brand message to cut through, I'm going to show you a little storytelling trick that's going to bring your story to life. I'm talking about the one single thing that every movie has, yet hardly ever appears in a brand narrative. I'm talking about drama. And you, so bring your message. Drama isn't just the problem, it's the consequence of leaving the problem unsolved. Three. Don't say we help improve security. Say we stop one click from bringing your entire business to a standstill. See the difference? Don't say we sell ergonomic office chairs. Say we stop eight hours at your desk turning into eight hours of back pain. Don't say we provide financial that money becoming tomorrow's regrets. People because problem, they can't consequences where storytelling begins. My name is Chris Hewitt, your storyteller here at Berkeley Communications. Follow me for more tips.