Stop selling. Start solving.

@chrishewitt559

11.6K followers · usually 3.0K views a post

Views

28.4K

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1.6K

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Why it worked

The video uses relatable analogies and a clear, concise message to highlight a common business mistake. The direct address and call to self-reflection encourage engagement and make the advice memorable.

Summary

The video argues that businesses should focus on solving customer problems rather than just selling products. It uses examples like a locksmith selling peace of mind and a florist selling emotions to illustrate this point. The speaker encourages viewers to ask themselves what problem their business solves.

Structure

1Stop selling, start solving.
2People buy solutions, not products.
3Examples: locksmith, florist.
4Focus on the customer's life.
5Ask: What problem does your business solve?
6Follow for more tips.

On-screen text

Stop selling. Start solving. YOU SOLVE LOCKSMITH LOCKS SELLS SLEEP SELL YOU DOESN'T AND PLACE HOME THROUGH THE LORRY PROPS REAL WHAT CUSTOMER'S LIFE STOP YOU YOURSELF QUESTION DOES BUSINESS SOLVE HEWITT AT COMMUNICATIONS TIPS

Original caption

No such thing as a boring company #brandstorytelling #businessstorytelling

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Transcript

People don't buy what you sell, they buy what you solve. The locksmith doesn't sell locks, he sells good night's sleep. The florist doesn't sell flowers, she sells the words you couldn't find. The removal firm doesn't sell vans and boxes, they sell a place called home through the lorry props. The real what customer's life. Stop you yourself one single question. What does business solve? Hewitt at Communications. Follow me for more tips.