How to make an ordinary business sound extraordinary

@chrishewitt559

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Why it worked

The video effectively uses relatable examples and a clear, actionable framework (finding the gap) to explain a complex marketing concept. The presenter's engaging delivery and the use of on-screen text enhance the message's impact.

Summary

The video explains how to make an ordinary business sound extraordinary by focusing on the feeling or outcome it provides, rather than just the service itself. It uses examples of a cleaning company, a personal trainer, and a photographer to illustrate this concept.

Structure

1Introduce the concept of making businesses sound extraordinary
2Provide examples: cleaning company, travel agency, photographer
3Explain the core selling proposition is the feeling/outcome
4Illustrate with specific examples (cleaning, fitness, photography)
5Advise to find the gap between customer's current state and desired state
6Introduce self as Chris Hewitt from Sparkly Communications

Call to action

Follow me for more tips

On-screen text

How to make an ordinary business sound extraordinary TO ORDINARY SOUND EXTRAORDINARY THIS AGAIN WORLD A AGENCY AND PHOTOGRAPHER WITH HOW SAME STILL VIDEO START COMPANY CLEANING THE HOME INSTANTLY RELAXING YOU'VE EVENING TAKE TRAINER WORKOUTS THEY FEELING YOUR SKIN ONE JUST PHOTOGRAPHER JUST NO RESCUE ORDINARY FORGOTTEN FOREVER THE STOP START WHERE'S GAP? BETWEEN TODAY DESPERATELY WANT FIND BECAUSE YOUR PRODUCT HEWITT HERE COMMUNICATIONS FOR

Original caption

More ways to make your business sound desirable #brandstorytelling #businessstorytelling #storyselling

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Transcript

Lots of people asking for more examples. So this is day three of how to make an ordinary business sound extraordinary. And this again, with real world examples. So this time up, a cleaning company, a travel agency and a photographer. Stick with me to find out how you can do the same and better still save this video. Right, let's start with the cleaning company. They think they sell cleaning. Now, they sell the feeling of walking into your home, instantly relaxing, you've evening back. Let's take the personal fitness trainer. They don't sell workouts. They sell the feeling of being confident in your own skin. I need one. Just photographer. They don't just take photographs. No. They rescue ordinary moments, being forgotten forever. The trick. Stop asking what do I sell? Start asking where's the gap? Between the customer today and where they desperately want to be. Find that gap because that's your product. My name is Chris Hewitt here at Sparkly Communications for follow me for more tips.