Stop bragging if you want more sales

@chrishewitt559

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Selling · Other Product

Berkeley Communicationsseen in 4 videos →

Why it worked

The video provides a concise and actionable sales tip that resonates with business owners by focusing on customer psychology. The direct and relatable advice, delivered with clear on-screen text, makes it easily digestible and shareable.

Summary

The video advises viewers to stop bragging about their experience or accolades and instead focus on solving customer problems. The speaker emphasizes that customers buy solutions, not just products, and encourages businesses to articulate how they alleviate customer frustrations.

Structure

1Stop bragging, start solving
2Customers buy solutions, not features
3Focus on customer pain points
4Tell them how you solve their problems
5Identify and name the struggle
6Offer a better life as the outcome

Product placement

Berkeley Communications: (a) it ACTS - it is seen on a mug, implying it is the creator's company or a client's company, and the creator is speaking about sales and business strategy, suggesting a connection to their services. Removing it would not change what happens in the video, but it is a visual identifier of the creator's brand. (b) it merely APPEARS - it is a logo on a mug.

Original caption

The problem with most sales pitches….#brandstorytelling #storyselling

More from @chrishewitt559

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Call to action

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On-screen text

Stop bragging if you want more sales SO CUSTOMERS STOP WE'VE 20 SAYING AWARD-WINNING WHATEVER TELLING BEST WE DON'T TRUTH PEOPLE SELL SOLVE OF GREAT AWAY FRUSTRATION GOING PROBLEM AT TELL ME CAN'T MY SALES STRUGGLE FRUSTRATION THE PEOPLE PRODUCT LIFE SIDE IS STORYTELLER BERKELEY FOLLOW

Transcript

So if you want more customers, stop bragging. Stop saying we've 20 years in business, saying award-winning whatever. Stop telling me how you use the best ingredients or the best materials because we don't care. Truth is, people don't buy what you sell, they buy what you solve. So instead of telling me how great you are, tell me how you're going to take away my frustration. Tell me how you're going to solve the problem that's keeping me awake at night. Tell me how you can't help me fix on my own. So yeah, quit sales pitch. Find the struggle, name the frustration, and solve the problem. Because people don't buy your product, they buy the better life on the other side of it. My name is Chris Hewitt at Chief Storyteller here at Berkeley Communications. Follow me for more tips.