Hey, let's make carsales great again.

@the.300.club

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The 300 Clubthe300club.live

The 300 Club — Are You Built for 300?

6 videos

Why it worked

The video uses a common car sales trope (the walk-around) and reframes it as a more effective sales tactic than traditional F&I. The presenter's confident delivery and visual demonstration of the car's features make the advice relatable and actionable for those in the industry.

Summary

A car salesman explains that the "walk-around" of a car, focusing on features like tires and the engine, is more crucial for sales than the F&I department. He emphasizes that highlighting the service drive and warranty can pre-sell the service contract before the customer even reaches the desk.

Structure

1Introduction: Myth vs. Truth in car sales
2Demonstration: Focusing on tires and engine
3Explanation: The role of service drive and warranty
4

Original caption

Nobody teaches you this in training 👀 #cardealer #salestips #the300club #Lexus #cardealership

More from @the.300.club

Product placement

The video showcases a Lexus car, with the presenter pointing out its tires and engine. The presenter also mentions "F&I sales", "tire and wheel warranty", and "service contract" as elements of car sales.

Call to action

Follow the 300 club

On-screen text

"Myth: F & I sales the back end" > "Truth: The walk- around does"

Transcript

Hey, let's make carsales great again. You think F9 sales the back end? You're wrong. It's the walk around. Let me show you. First I go to the tires. You know what a full set of these run? That's why I bring up the tire and wheel warranty. Go to the engine and pop the hood. This is not your daddy's car. This is a computer on wheels. And that's where the gap and the warranty starts to make sense to people. Before F9 even opens come out. This is the service drive. Then I tell them when your service is do, that's what it looks like. So by the time we hit the desk, the service contract already sells itself. Three touches, that's it. That's how you grow your back in without ever feeling sales. This is just one page out of my playbook. Father of 300 club will we help you make more money. Let's get it.