With the nightclub world, it's 2 hours. It's a crazy model.

@openresidency

12.4K followers · usually 980 views a post

Views

163.3K

Likes

2.7K

Comments

29

Shares

153

Selling · Course / Info

The NKPM Podcast

https://youtu.be/LjMSIHzNDSo ↗

Why it worked

The video uses a counter-intuitive business insight about a high-glamour industry to hook the viewer, then pivots to a broader lesson that makes the content feel valuable rather than purely promotional.

Summary

John Terzian explains the unique business model of nightclubs, where revenue is generated in a very short window of time. He highlights that the industry relies heavily on table sales, which he equates to a form of real estate ownership.

Structure

1Introduction to the nightclub business model
2Explanation of the limited operating hours
3The importance of table sales in nightlife
4Analogy between table buying and real estate
5Call to action for the full podcast episode

Product placement

The video promotes the NKPM podcast by featuring a clip from an interview with John Terzian and directing viewers to the full episode via the bio link.

Call to action

FULL EPISODE LINK IN BIO

Original caption

6 hours a week to make all your money 👀👇 #business #entrepreneur #nightlife #founder #hospitality

More from @openresidency

Their other posts in the index, biggest breakout first.

On-screen text

JOHN TERZIAN Co-Founder of h.wood Group That's crazy. FULL EPISODE NKPM QV LINK IN BIO

Transcript

With the nightclub world, it's 2 hours. It's a crazy model. You open at 11. It technically isn't until midnight, and you have to close at 2. And it's usually three nights a week. So if you think about it, you have to get all of your sales and everything in six hours of the week, right? That's crazy. I never thought of it that way. The biggest thing with that is at the very end of the day, with clubs in LA, and I guess Vegas too, but specifically LA, which is my knowledge, you kind of live and die by the table buyers. And table buying all has to do with real estate. That's the way I look at it, is why do you have to buy a table? It's because you want the ease of owning your own real estate within a party going on.