#1 tennis player in the world Aryna Sabalenka

@openresidency

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OAKBERRY https://youtu.be/LjMSIHzNDSo ↗

Why it worked

The video leverages a high-interest celebrity news hook to capture attention, then pivots to a personal story that humanizes the founder, driving curiosity toward the full podcast episode.

Summary

The CEO of OAKBERRY discusses his relationship with tennis star Aryna Sabalenka and clarifies that his proposal plans were made before her viral shoutout at the Australian Open. The video uses the celebrity connection to drive engagement for his podcast episode.

Structure

1Hook using viral celebrity clip
2Introduction of the CEO
3Discussion of the viral moment
4Clarification of the proposal timeline
5Call to action for full episode

Product placement

The creator is identified as the CEO of OAKBERRY, which is the subject of the podcast episode linked in the bio.

Call to action

FULL EPISODE LINK IN BIO

Original caption

She thanked him at the Australian Open in front of millions 👀👇 #tennis #business #entrepreneur #founder #startup

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On-screen text

#1 tennis player in the world Aryna Sabalenka she on national I'm going to pop That was funny, GEORGIOS FRANGULIS CEO of OAKBERRY I was definitely not Thank you boyfriend. I'll call I'll call you someone else, right? It was the winning Australia, tournament of Everybody was So, whatever she said there would go viral. It was super cute, but I was already planning to propose long before that. You have to make It to make sure she knows that too. You can't let her think that that was like the trick No, no, no. She She does. She FULL EPISODE LINK IN BIO

Transcript

I mean, I got rad and I was definitely not expecting it. It was the speech after winning the tournament in Australia, the first tournament of the year. Everybody was watching it. So, whatever she said there would go viral. It was super cute, but I was already planning to propose long before that. You have to make sure she knows that too. You can't let her think that that was like the trick. No, no, no. She does. She does.