What Is The Biggest Cheat Code In Finding The Best Influencers?

@openresidency

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Bloomseen in 56 videos →https://youtu.be/LjMSIHzNDSo ↗

Why it worked

The video provides a high-value, actionable 'insider' tip that feels like a genuine business hack, making the product placement feel like a natural part of the conversation rather than a forced advertisement.

Summary

The speaker explains that using VPNs is a 'cheat code' for influencer scouting because it allows marketers to bypass location-based algorithm bubbles. By diversifying the locations of their devices, brands can discover a wider variety of influencers beyond the typical demographic.

Structure

1Identify the problem with influencer scouting
2Introduce the VPN cheat code
3Explain the logic of algorithm diversification
4Provide examples of diverse influencer types
5Call to action for the full episode

Product placement

The product 'Bloom' is mentioned in the on-screen text and the speaker is holding a can of Bloom energy drink throughout the video.

Original caption

Your influencer scouts all have the same algorithm 👀👇 #influencermarketing #business #entrepreneur #founder #marketing

More from @openresidency

Their other posts in the index, biggest breakout first.

Call to action

FULL EPISODE LINK IN BIO

On-screen text

What Is The Biggest Cheat Code In Finding The Best Influencers? Use VPNs GREG LAVECCHIA CEO/Co-Founder of BLOOM FULL EPISODE LINK IN BIO

Transcript

What is the biggest cheat code in finding the best influencers? Use VPNs. That's a huge cheat code. What you don't want is the same 19-year-old Italian girl who lives in LA who shops at Erewhon. Her algorithm as she's scouting will look exactly the same as every other girl in that room who is scouting. So you want people with different algorithms going up. Put your iPads, put your iPhones around the country, get different algorithms. Because you want to find the mom in Kansas, you want to find the police woman in North Carolina. You want to make sure you're scouting them as well. You want to find the influencers that you think your avatar is already following.