This strategy works because it gamifies marketing, creating a sense of discovery and excitement for potential clients. By encouraging user-generated content and social sharing, it leverages community participation to amplify reach and build brand awareness in a fun, memorable way.
Summary
A hairstylist shares a creative marketing strategy involving hiding gift cards around town with handwritten notes, encouraging people to find them and share their discoveries online. This method aims to increase client connections, boost engagement, and promote the salon in a fun, community-building way.
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Transcript, structure and on-screen text
5 beats, a 718-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Let me know if you try this!! (Also, if you’re a client and you think this would be fun as heck, share it with your stylist!!) PS - if you want to learn all of my hacks for getting ahead and really growing your career as a hairstylist, I’m teaching every last thing I know inside of camp scholars! Doors open tomorrow, camp starts August 3rd - and you can join the waitlist with the link in my bio!
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