Why it worked
The video offers practical, actionable advice on a topic relevant to a specific demographic (students going to college) during a transitional period. The tips are presented clearly and concisely, making it easy for viewers to understand and implement.
Summary
The video provides six tips for rebranding an Instagram profile before starting college. These include updating the bio with the college name, archiving old high school posts, taking more candid and aesthetic photos, using a cute selfie as the profile picture, reviewing and removing tagged photos, and changing highlight covers and captions to a cohesive aesthetic.