Great Brands, Better Prices

@macys

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296.1K

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SoundTikTok sound · original sound - macys

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively uses visually appealing fashion and a clear discount offer to attract viewers, leveraging the aspirational aspect of city fashion to drive interest in Macy's products.

Summary

The video showcases various fashion outfits modeled by a woman walking in a city setting, interspersed with text overlays promoting Macy's "Great Brands, Better Prices" and a "Save 25%" sale. The overall message is to encourage viewers to shop for trending styles at Macy's.

Structure

1Introduction of Macy's slogan and branding
2Showcasing different outfits on a model
3Displaying sale information (25% off)
4Concluding with Macy's branding and call to action

Original caption

The trends you're seeing everywhere? They're at Macy’s. Take 25% off during Our Contemporary Event on trending styles from brands like En Saison, Good American, Avec Les Filles, and more. Ends 7/19. Exclusions apply.

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Product placement

Macy's: (a) it ACTS — it is a department store that sells clothing and other goods, and the video showcases clothing from various brands available at Macy's, implying a shopping experience; removing it would change the context of the advertisement. (b) it merely APPEARS — the Macy's logo is visible. Removing it would not change what happens in the video.