ONE DAY SALE

@macys

656.9K followers · usually 907.6K views a post

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1.2M

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618

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Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

27 videos2 creators

Why it worked

The slideshow effectively uses aspirational lifestyle imagery and curated collections to showcase a wide range of products, appealing to different style preferences and seasonal trends, all under the umbrella of a compelling sale.

Summary

This slideshow from Macy's showcases various fashion and home goods categorized by themes like "Sweet Chocolate Brown," "Cowgirl Chic," "Look-Making Layers," and "All Things Cozy." It promotes a "One Day Sale" with discounts of 40-60% on early fall picks.

Structure

1Sale announcement and theme introduction
2Sweet Chocolate Brown fashion and accessories
3Cowgirl Chic fashion and accessories
4

Original caption

One thing about the social team? We love a sale. Shop our early fall picks and save 40-60% during the One Day Sale. Exclusions apply. Ends 8/16.

More from @macys

Product placement

unwritten: appears, a jewelry brand, removing it would not change what happens in the video. STEVE MADDEN: appears, a handbag brand, removing it would not change what happens in the video. LEVI STRAUSS & CO: appears, a belt brand, removing it would not change what happens in the video. MOVADO: acts, a watch brand, removing it would not change what happens in the video. LE CREUSET: acts, a cookware brand, removing it would not change what happens in the video.