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167Talking HeadOther hookEcommerce
Hook
I just popped by Macy's to see what's new.
@macys
656.9K followers · usually 907.6K views a post
Views
500.4K
Likes
33.6K
Comments
437
Shares
1.8K
Promoted product
Macy's Backstage
Why it worked
The video leverages the creator's relatable shopping experience and highlights affordable deals, appealing to viewers looking for budget-friendly fashion and home items. The use of on-screen text with prices and categories makes the content easily digestible and informative.
Summary
A woman visits Macy's Backstage, browsing through handbags and home goods, looking for deals. She receives a call and has to leave, but not before highlighting the store's offerings.
Structure
- 1Creator enters Macy's Backstage and expresses excitement about shopping.
- 2Creator browses handbags and home decor items, noting prices.
- 3Creator receives a phone call and needs to leave.
- 4Creator identifies the location as Backstage at Macy's.
Product placement
Macy's Backstage: ACTS - it is a retail store where the creator shops for items. Removing it would change the video's setting and purpose. It is incidental because the video is about shopping at Macy's Backstage, not about promoting Macy's Backstage as a product itself. Macy's: APPEARS - it is the parent company of Macy's Backstage, appearing as a watermark/brand name. Removing it would not change what happens in the video.
Call to action
Find your nearest location to start saving.
On-screen text
Original caption
What’s sweeter than a Georgia peach? The deals @Brianne Howey found at Backstage at Macy’s. Find your nearest location to start saving. #MacysBackstageFinds
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