THOSE TLTS

@josh_unfiltered__

3.3K followers · usually 1.4K views a post

Views

69.5K

Likes

123

Comments

0

Shares

1

SoundTikTok sound · Floating Dreams (Lofi)

Promoted product

Monarchmonarchmoney.com

Manage your money with Monarch. Track accounts, build budgets, monitor investments, plan goals, and get a clearer view of your finances in one app.

18 videos14 creators

Why it worked

The video effectively uses a relatable problem (overspending on small treats) and presents a clear solution (Monarch software) in a visually engaging way, highlighting the tangible benefit of saving money for desired experiences.

Summary

The creator discusses how small, frequent purchases like coffee and snacks (referred to as TLTs) add up significantly over time, impacting their ability to afford other experiences. They use the Monarch financial tracking software to visualize their spending and identify areas to cut back, ultimately reallocating funds towards travel.

Structure

1Introduction to the problem of small expenses adding up
2Demonstration of Monarch software showing spending breakdown
3

Original caption

Those TLTs really do add up. Grateful for @Monarch and their tools that help me identify exactly where each dollar goes and the areas I can cut back in order to afford myself more life experiences!

Realization of how much TLTs were costing

4Decision to cut back on TLTs

5Reallocating savings towards travel experiences

Product placement

Monarch: ACTS - it is a financial tracking software that shows users where their money goes, helping them identify areas to cut back. Removing it would change the video's narrative about financial management. It appears on a computer screen. Monarch logo also appears on screen.

On-screen text

THOSE TLTS ARE COSTING YOU

Transcript

Ah, I'm going to be sick. Those tasty little treats I buy for myself, whether on a dog walk or combating my mid-afternoon crash, quickly add up to some serious cash. I didn't even realize how much money I was spending with the $8 here and the $10 there and just what sort of impact that had on other experiences that I could afford myself. And that's where Monarch comes in to help me start saying no strategically. I'm a big traveler and Monarch has this visual that shows exactly where every dollar goes and my TLTs were taking up way more of it than I thought. That said, I've been saying no to tasty little treats a lot more this year and instead of spending money on that, I will be putting it towards a three night stay in Copenhagen later this year.