making the most of summer mornings ☀️ ☕️

@elisapur

1.2M followers · usually 262.7K views a post

Views

1.8M

Likes

183.2K

Comments

582

Shares

2.4K

SoundTikTok sound · Dreamy

Promoted product

Odele

Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care + body products that are safe + designed to share with anyone who shares your shower.

7 videos5 creators

Why it worked

The video uses a popular "morning routine" format with aesthetically pleasing visuals and relatable activities like hair care and coffee preparation, which often perform well on social media.

Summary

The video shows a morning routine focused on hair care and making coffee. It begins with washing hair in the shower, followed by blow-drying and styling. The routine also includes applying leave-in conditioner and finishing with a hair clip. The video concludes with preparing an iced coffee.

Structure

1Washing hair in the shower
2Blow-drying and styling hair
3Applying leave-in conditioner
4

Original caption

summer mornings with @Odele 🌞 #odelepartner #ad #haircareroutine #summermornings #haircare

More from @elisapur

Product placement

Odele (haircare brand): ACTS - used to wash and condition hair, resulting in clean and styled hair. Removing it would change the video's focus on hair care. Odele (haircare brand): ACTS - used as a leave-in conditioner for hair. Removing it would change the video's focus on hair care.