P-SQUARE

@princetheophiluz

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Views

40.3K

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3.9K

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SoundTikTok sound · original sound - princetheophiluz

Promoted product

P-Square

2 videos

Why it worked

The video leverages the strong existing fanbase and brand recognition of P-Square, a popular music group. By offering a business strategy related to their career, it taps into discussions about artist management and the music industry, appealing to fans and business-minded individuals alike.

Summary

The video discusses the enduring popularity of the music group P-Square, highlighting their significant monthly listeners on Spotify. The creator proposes a business strategy for the group to maintain their brand value by allowing individual careers while reuniting periodically for joint projects, arguing that personal conflicts should not destroy a valuable business asset.

Structure

1Introduction of P-Square's enduring popularity
2Proposal for a business strategy: solo careers with periodic reunions
3Argument against letting personal emotions destroy the brand
4Comparison of solo careers vs. combined brand power

Original caption

I talk about how P-Square's powerful music catalog still has over 3.4 million monthly listeners, and I propose a business strategy to keep the brand alive by letting Peter and Paul pursue solo careers while reuniting every one or two years for a joint project. I argue that personal emotions shouldn't destroy a valuable business asset, and that the brand still holds more commercial power than their combined solo efforts. #careeradvice #musicindustry #branding #psquare #fyp

More from @princetheophiluz

Product placement

P-Square (music group) - acts: they are a music group with a catalog of songs and a brand that has commercial power. Removing them would change the video's subject. Spotify (streaming service) - appears: it is shown as a platform where P-Square has monthly listeners. Removing it would not change the video's subject, but would remove evidence.

Call to action

Let me know in the comments

On-screen text

P-SQUARE OVER 3.4 P-SQUARE ON SPOTIFY PAUL AND IF I WAS TO BE A BUSINESS PERSPECTIVE I WOULD COMPLETELY AND I WOULD DO THE MOMENT SERIOUS CONFLICT BETWEEN THEM I WILL PRESENT A SIMPLE STRUCTURE KEEP THE P-SQUARE BRAND ALIVE LET PETER THEIR INDEPENDENTLY THEN EVERY ONE OR TWO YEARS TOGETHER A JOINT SINGLE EP OR A MAJOR TOUR BY SO DOING THE BRAND WILL CONTINUE MAKING MONEY THEIR FAN BASE WILL REMAIN ACTIVE AND THEIR SOLO MAKE MORE BECAUSE THE AUDIENCE LIKE THEY OF THEM THEY THE BIGGEST MISTAKE THEY MADE WAS ALLOWING PERSONAL EMOTIONS TO DESTROY A VALUABLE BUSINESS ASSET AND HONESTLY BECAUSE CAN STILL ATTRACT OVER 3.4 MONTHLY LISTENERS ON SPOTIFY ALONE AFTER YEARS IMAGINE WHAT WILL HAPPEN IF TOGETHER OR IMAGINE COULD HAPPEN IF THEY PROPERLY REVIVE THE BRAND THE TRUTH IS THEIR SOLO CAREERS COMBINED NOT THE SAME COMMERCIAL POWER THAT P-SQUARE BRAND STILL CARRIES TODAY SO SOMETIMES THE SMARTEST DECISION TO FORCE TO REMAIN TOGETHER IT IS TO CREATE A STRUCTURE ALLOW THEM GROW SEPARATELY WHAT THEY BUILT TOGETHER AM I MAKING ANY SENSE THE COMMENTS LET ME KNOW IN THE COMMENTS

Transcript

P-SQUARE ONE OF THE MOST CATALOGS FROM THE EARLY 2000S IN AFROBEAT IN HISTORY. EVEN TILL TODAY THEY STILL HAVE OVER 3.4 MILLION MONTHLY LISTENERS ON SPOTIFY ALONE AND HONESTLY IF I WAS TO BE MANAGING P-SQUARE FROM A BUSINESS PERSPECTIVE I WOULD NEVER ALLOW THEM TO COMPLETELY BREAK UP. AND THIS IS HOW I WOULD DO IT. THE MOMENT I NOTICE SERIOUS CONFLICT BETWEEN THEM I WILL PRESENT A SIMPLE STRUCTURE. KEEP THE P-SQUARE BRAND ALIVE. LET PETER AND PAUL THEIR INDEPENDENTLY. THEN EVERY ONE OR TWO YEARS BRING THEM BACK TOGETHER FOR A JOINT SINGLE EP OR A MAJOR TOUR. BY SO DOING THE P-SQUARE BRAND WILL CONTINUE MAKING MONEY. THEIR FAN BASE WILL REMAIN ACTIVE AND THEIR SOLO CAREERS WILL MAKE MORE SENSE BECAUSE THE AUDIENCE WILL NOT FEEL LIKE THEY HAVE TO CHOOSE ONE OF THEM. THE BIGGEST MISTAKE THEY MADE WAS ALLOWING PERSONAL EMOTIONS TO DESTROY A VALUABLE BUSINESS ASSET. AND HONESTLY BECAUSE IF P-SQUARE CAN STILL ATTRACT OVER 3.4 MILLION MONTHLY LISTENERS ON SPOTIFY ALONE AFTER ALL THESE YEARS IMAGINE WHAT WILL HAPPEN IF THEY COME BACK TOGETHER AGAIN. OR IMAGINE WHAT COULD HAPPEN IF THEY PROPERLY REVIVE THE BRAND. THE TRUTH IS THEIR SOLO CAREERS COMBINED HAVE NOT ACHIEVED THE SAME COMMERCIAL POWER THAT P-SQUARE BRAND STILL CARRIES TODAY. SO SOMETIMES THE SMARTEST DECISION IS NOT TO FORCE TO REMAIN TOGETHER. IT IS TO CREATE A STRUCTURE THAT ALLOW THEM GROW SEPARATELY WHAT THEY BUILT TOGETHER. AM I MAKING ANY SENSE? LET ME KNOW IN THE COMMENTS