PART 18/100 P-SQUARE

PART 18/100 P-SQUARE this is part two marketing marketing secret behind story. in this video, i'm going on using p as a case study. when p-square separated, most people were asking which of them musically? will will release better songs? which of them streams? or which will remain relevant? these are normal because they are musicians, so people future future by music. but if you study peter carefully, you will notice something bigger than a music a career he an economic economic ecosystem around his name. after years of p-square years of p-square peter had something extremely valuable, and that's millions millions of people knew him, recognized recognized him, and followed what he was doing, always always been active on social media before the p-square split. so after after the split, on only music to make from that attention, he moved other businesses, and one of was zoom ZOOM LIFESTYLE was zoom lifestyle. now, pay to the shift peter was no longer thinking like, "i'm a musician, so the only i can sell is music." his name had created an audience, businesses businesses that could benefit from that audience. There are two ways two artists look at 1 million followers the first one may say, "i have one i have one million people to listen to my music." one may say, "I have the attention of one people." the first person sees listeners, person sees distribution, and distribution is because because if you already attention, to introduce yourself every time you launch something new because because people already know you and they are watching you. So so when peter lifestyle because people were using his name to scam his fans he launched a new company named ZIP REPUBLIC zip republic, a clothing brand and when he was narrating his story, he wore the red zip republic cap throughout the series, that, 3,000 over 3,000 in seven in seven days. that progression. p-square p-square helped build the the name the name built attention. the attention helped him introduce zoom lifestyle. and years later the same personal brand could support different different industries, asset asset connects them, and that is peter okoye's audience. and this is what every artist, content content creators and entrepreneurs need to understand. sometimes sometimes you are building you are currently selling. it is the market position are creating around yourself. a musician may think "my asset is music." yes, but the music may recognition recognition, trust, community, influence, reach, and attention. those those are assets too. this is where people a serious mistake. They spend years building an audience but build nothing that audience can move into. a musician has millions of INCOME depend depend on another song. a comedian a comedian becomes famous, but every source of income depends on another performance. a content creator build a huge audience, but every month on views so so when the music slows down, when book is reduced, income reduces. and when the algorithm stop the content the income suffers. secret That brings us to today's secret. your your talent should build the audience, but but your business the wealth something, your talent may be the door, but it does not have to be the entire house. the thing the thing that make people you does not thing that makes you money. your music can build the audience, then that audience can support your product, your business, merchandise, event, services, or intellectual property, but don't misunderstand i'm not saying become and start 10 random businesses, because because fame cannot rescue a bad business. people may chase your product because they know you but they will only keep from you if that product value. So the formula is not fame not equals money. is talent creates attention, attention, distribution, distribution, distribution creates opportunity, and a converts opportunity equity this equity. audience audience equity is value value inside the people already trust you, and pay attention to you. if you are a makeup artist with followers, your asset not only your makeup skill. you also have 300,000 people who trust your opinion about beauty. That audience support product, class, an event, or a service. if you're a fitness coach with 200,000 loyal followers, distribution. if you are a fashion creator and of people watch what you wear that attention has commercial the same the same applies to entrepreneurs. you may think your biggest asset is your product, but you have also database a reputation, a community, supplier relationship, partnership and market knowledge. those are those are secondary assets created by the primary and Sometimes your next opportunity is hiding inside them. so don't only look at then look at the assets the journey the biggest wealth opportunity may not be inside it may be inside your talent help you build If you are building a brand or a business and you need developing a marketing strategy, a DM strategy. let's talk about it. This is part 18 of 100 hidden marketing secrets and im part 19, i will show you how mr. p used one of the around p square to put zip republic in front of millions of