The unbundling economy is here

From what I've seen on the internet, this seems like an unpopular opinion. So let me cook for a second. This all began because of the company named Root. They're essentially a shipping protection company and they for a few dollars, sometimes 10, sometimes 20, will protect your package so if it gets stolen, they'll reimburse you for that price. But what you have to know is that retailers typically took on that burden themselves. So if I had bought something from Oricia, let's say, and my package got stolen. Oricia would either refund me, but more typically send me those products. again. So what does this have to do with the unbundling economy? And this is someone who has worked and consulted for some of the world's largest companies, has talked directly with their CEOs and has helped with like revenue optimization and stuff like that. The reason why I think the unbundling economy is here is because companies are facing something called margin optimization where they have to look at all of their costs and figure out how they can kind of earn more profits and increase their profits without hurting their margins. And so that's where route comes in for a lot of these companies. shipping you an additional package that's been stolen without no additional revenue was hurting their costs and hurting their profit margins. But now they can say you need to buy route to purchase your packages and if you don't and it gets stolen, we have nothing to do with that. That was your choice. The owner is now increasingly being put on the consumer. I think we'll see this happen more and more because we've reached a place in capitalism where companies are so large, they need to start optimizing their profits in this kind of way and because there is a move in my opinion towards putting more burden on the consumer. So the question will be why didn't you purchase route? Not oh your package got stolen and let's help you out.