Watch us track the progress using a clothing size (3XL)

@sam_goatlifters

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1.5M

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179.5K

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SoundTikTok sound · Space song

Promoted product

Goat Gummies

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2 videos

Why it worked

The video employs a compelling 'before and after' narrative focused on a relatable personal transformation, using weekly milestones to build momentum and engagement. The creator's personal connection to the product (Goat Gummies) and the use of a discount code also likely contributed to its success.

Summary

This video documents a person's weight loss journey over six weeks, showcasing their progress through various physical activities and weigh-ins. The video highlights improvements in strength, flexibility, and overall comfort with clothing sizes, culminating in a significant weight reduction.

Structure

1Introduction and initial clothing size
2Week 1 weigh-in: 1kg down
3Week 2: improved ability to carry weight
4Week 3: overcoming a physical challenge

Original caption

A marathon not a sprint @Daud® @Gymshark power range t code GOAT10 to support x ad

More from @sam_goatlifters

Product placement

Gymshark power range t code GOAT10 to support x ad - This is clothing that the creator is wearing and promoting with a discount code. Removing it would change the context of the video. Gymshark Athlete code GOAT10 - This is a title in the creator's bio, indicating they are affiliated with Gymshark and promoting it. Removing it would change the context of the creator's bio. Goat Gummies - This is a product the creator is selling, indicated by 'Shop @Goat Gummies'. Removing it would change the context of the creator's bio. linktr.ee/Goatlifters - This is the creator's bio link, which is a link aggregator. Removing it would change the context of the creator's bio.

Call to action

Shop @Goat Gummies ⬇️

On-screen text

Watch us track the progress using a clothing size (3XL) Week 1 weigh in: 1kg down *week 2: he was able to carry his weight better Week 3: hit a metal block but didn't let it stop him *week 4 his flexibility was improving Week 5: his strength sky rocketed Week 6: he was fitting new machines at the gym Before: Now: 213.5kg - 208kg *finally feels comfortable wearing the 3XL! it's only the beginning brother ❤️

Transcript

Watch us track the progress using a clothing size (3XL) Is this tight? We've got to get it loose But it's on Week 1 weigh in: 1kg down *week 2: he was able to carry his weight better 9 10 *week 4 his flexibility was improving First lunch Week 5: his strength sky rocketed Week 6: he was fitting new machines at the gym I just gotta squeeze in first Squeeze it? You win Before: Now: 213.5kg - 208kg I would wear this out *finally feels comfortable wearing the 3XL! It's the first three XL I've worn I would have actually been very uncomfortable It's only the beginning brother ❤️