Hook

Their other posts in the index, biggest breakout first.
The minute you try and verify somebody's identity. You are opening yourself up to getting sworn at, hung up on, and your call blocked. Because that's what every telemarketer, whether it's Mexico, Brazil, Italy, Portugal, China, South Korea, North Korea, does. Say verify the identity. Is this Mr. Jorge? Can I talk to Mr. Jorge? Right? So a more skillful way to have started that is ring, ring. Ring, ring. The person just, hello or hola, or whatever. Spanish. Correct. And so you were talking to? Never open a follow up call with "Hi, am I speaking with John?" (use this script instead). You were talking to? Assume it's Jorge. But I'm gonna say this. Uh, hey Jorge. Uh, Matt Easton, Easton Insurance. A Christian called in a favor and wanted me to reach out to you personally. Pause. Full stop. Christian had asked me a favor and wanted to read. So I'm saying who I am. I'm saying my position is. Matt Easton, founder of Easton University. Matt Easton. Uh, I run sales for Acme Insurance. Blah, blah. Christian. And if you know Christian's son, or his nephew? What was it? His son. Great. Your son Christian had asked me to reach out. I kinda called in a favor, asked me to reach out to you personally. Pause. At that point, whoever is not Jorge is gonna go, this isn't Jorge. Oh, I'm sorry. My bad. Christian had given. Is there a better number for out to Jorge? Yeah, it's a blah blah blah. They'll give you the number. Right? Don't start selling the person who's not the person. What's a good next step? Uh, email him. God, I'm confused cause Christian wanted me to call him, but I'm happy to send over an email. What's the best email? And then just work that way. The minute that are you this? Or are you that? And then we saying things like, I've got an game changer for you. Blah blah blah. It's not the person we called. It just goes the wrong way. So I want that in the future. Make sure you're not verifying their identity. Does that make sense? Perfect. And then was Jorge, which it wasn't. Permission to use. And I don't the Spanish translation on this, but I'm giving you permission to use these two words in a not a sarcastic way. And the two words are, I'm confused. Right. Listen to the difference. Could just have five minutes of your time and I've got game changer for your firm. And Christian was versus Jorge's like, man, you MFers calling me. You said he used very colorful language. Stop calling me was Jorge, not Christian. Right? A step back. I'm confused. Because Christian had called in a favor and asked me to reach out to you personally. I don't like taking calls like this. Got it. The it seems like I've offended you here. The last thing do is upset you. What's a good next step? And you're gonna there like, let's just walk Christian. Or if they still go that worst way. Right? Got it. What's a good I don't know. Me anymore. Perfect. I'll reach to Christian. And I'm again, I'm really sorry. I bothered you. Could you do me this favor? Yeah, sure. What is it? When you talk will you let Christian know that I did follow cause I Christian had a personal favor to talk to the lot. Christian is very important to. My relationship with Christian. The last thing I want thinking is, hey, I want you. I'm asking you for a favour. Can you help my father in Christian thinking that I blew you off? Yeah, sure. Let Christian know. And listen to how that's gonna go. Be call Christian. Yo, this guy really great. You should be talking to Alex. I'm sorry. Alex. Uh, I'm sorry. It is in we just, uh, no, no problem. It. Right? We can't force things. But what you also cannot do is assume somebody's identity. Okay?