My R.E.M. Beauty Theory. Did Wicked Predict Their Future?

@claysanatomy101

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r.e.m. beautyrembeauty.com

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

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Why it worked

The video uses a 'conspiracy theory' framing to discuss product strategy, which encourages high engagement and comments from fans of the brand.

Summary

The creator presents a theory that R.E.M. Beauty is phasing out individual highlighter products to transition toward multi-use cheek palettes. They demonstrate this by comparing existing products to a limited-edition palette and suggesting how future combinations could work.

Structure

1Introduce theory about R.E.M. Beauty product strategy
2Analyze current product discontinuations and discounts
3

Original caption

I think the Wicked For Good blush palette may have been more than a limited-edition release. 👀 After watching R.E.M. Beauty quietly phase out several highlighter shades while Ariana Grande continues to rave about Miss Mercury, I started wondering if the formula isn’t disappearing at all… just evolving. This is purely my theory as a longtime R.E.M. Beauty fan, but I could absolutely see them replacing individual highlighters with customizable cheek palettes featuring a blush, a Mélange powder, and a coordinating highlight. Would you buy something like this, or am I completely off? #rembeauty #ArianaGrande #makeup #remflightcrew #Wicked

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Product placement

R.E.M. Beauty products (highlighters, blush palettes) are shown and used throughout the video.

Call to action

What do you guys think? Theory or prediction? And if something like this did launch, would you buy them?

On-screen text

My R.E.M. Beauty Theory 👀 Did Wicked Predict Their Future? i think ariana us the future of rem beauty and i don't think any of us have noticed uh and i don't think this palette was ever just a limited edition product. i think it was a proof of concept. here's why. over the last year rem beauty has been slowly retiring some of their highlighter shades and on the rem beauty website there was only three available miss saturn was heavily discounted this is your sign to buy miss mercury highlighter by r.e.m. beauty this is what i find interesting because ariana grande has repeatedly said that miss mercury is one of her favorite products and uses it on her face every day. so i don't think the highlighting formula is going anywhere but i think the packaging is. look at the wicked for good blush palette instead of selling a blush and a highlighter separately they gave us three formulas in one compact a matte blush a melange which is a blush and highlight powder formula and then a highlight my theory is that this was imagining an entirely new cheek system. imagine taking pinking of you adding a powder melange that bridges the blush into a highlight and then finishing with miss mercury everything you need on your cheeks but in one palette and it wouldn't have to stop at blush imagine a bronzer like this is in solar storm and then you add a powder melange and a corresponding highlighter this is miss jupiter holy pigment ariana why were these retired again that would be three products one compact obviously i have zero insider information. this is just coming from someone who's spent a lot of time watching what rem beauty is silently discontinuing and retiring. but if they launch these tomorrow i'd buy every single one what do you guys think theory or prediction and if something like this did launch would you buy them?

Transcript

I don't think any of us have noticed the future of R.E.M. Beauty. I don't think this palette was ever just a limited edition product. I think it was a proof of concept. Here's why. Over the last year, R.E.M. Beauty has been slowly retiring some of their highlighter shades. And on the R.E.M. Beauty website, there was only three available and Miss Saturn was heavily discounted. This is what I find interesting because Ariana Grande has repeatedly said that Miss Mercury is one of her favorite products and uses it on her face every day. So I don't think the highlighting formula is going anywhere, but I think the packaging is. Look at the Wicked For Good blush palette. Instead of selling a blush and a highlighter separately, they gave us three formulas in one compact. A matte blush, a mélange, which is a blush and highlight powder formula, and then a highlight. My theory is that this was imagining an entirely new cheek system. Imagine taking Pinking of You, adding a powder mélange that bridges the blush into a highlight, and then finishing with Miss Mercury. Everything you need on your cheeks, but in one palette. And it wouldn't have to stop at blush. Imagine a bronzer, like this is in Solar Storm, and then you add a powder mélange and a corresponding highlighter, this is Miss Jupiter. Holy pigment. Ariana, why were these retired? Again, that would be three products, one compact. Now, obviously, I have zero insider information. This is just coming from someone who's spent a lot of time watching what R.E.M. Beauty is silently discontinuing and retiring. But if they launch these tomorrow, I'd buy every single one. What do you guys think? Theory or prediction? And if something like this did launch, would you buy them?