If Ariana

If Ariana If Ariana Grande's rem beauty a setting powder, know know who's going to make you But to explain why I we need to take a look at the back of the box I told I told you I flipped over one REM box and then box and then another and then And suddenly this a setting a setting powder anymore Because I realized I actually I realized I actually have no idea who makes REM makes REM Beauty before "Well, it," Yes. it's her brand it's her brand But Ariana isn't standing in a laboratory pigments pigments Jesus Christ. What do you take What do you take me for That's not That's not how the beauty industry works N- works N-no. Inconclusive. Inconclusive. Most beauty Most beauty brands are known as a contract manufacturer. The brand Creates the vision and decides the experience. THE BRAND DECIDES THE EXPERIENCE THEY WANT. LIGHTWEIGHT Feels airy and comfortable. BLURRING Smooths the look of pores and texture. SOFT MATTE Controls shine with a soft finish. HYDRATING Nourishing and moisture-rich. LUXURY High-end feel, look, and performance. PRICE POINT Accessible, mid-range, or prestige. THE BRAND SETS THE VISION. THE MANUFACTURER BRINGS IT TO LIFE. they want Lightweight, they want Lightweight, blurring, soft matte Hydrating, luxury Then partner with manufacturers who actually produce Beauty Beauty creator Nina Pool changed makeup in her response Tilbury Tilbury Now as a reminder, Charlotte Tilbury had to say Trigger warning Trigger warning Charlotte When you on why make-up dupe on why make-up dupe you dupe the consumer you dupe the consumer That's not That's not the quality, um, a- and that you're gonna that you're gonna get these amazing performance that empowers people to look and feel that way. So So if you can do it, try, Darling, try, Darling, It's on. It's on. It's on. Because an-esque look. It's not Charlotte Tilbury, and it's not the product and it's not performing the way that my products do. I have looked at I have looked at those dupes and they do not. So by the way, for for those prices, I And then Nina out out the following certain documents like bills of landing are public information in the United States. So through a little bit of digging, I was able to I was able to find out who Tilbury's Tilbury's manufacturers products. One One of those products being pencil, the Lip Cheat. Now, if you didn't know this, a manufacturer called Schwan is one of the manufacturers of lip liner pencils. Here is direct proof that Tilbury does Tilbury does in fact lip liner pencils manufactured by Schwan. I'm going to show you I'm going to show you two different brands' two different brands' lip liners, and I to tell me to tell me which one is which. Exactly. Exactly. Oh, but the plot thickens These These lip liners are from Tilbury and a KIKO MILANO Visit the Kiko Milano Store Kiko Milano Creamy Colour Comfort Lip Liner 24 | Long-lasting Lip Pencil Amazon's Choice Kiko Milano. They are from Italy, and they started in 1997. Their lip liner Their lip liner pencils are also "We'll keep our Made in Italy [designation]," Dominici said. While the company produces some of its products, such as lip pencils, in Germany through Schwan Cosmetics, the vast majority of its products are manufactured in Italy, the leading manufacturer of lip liner pencils. She's She's explained that completely different beauty brands different beauty use the exact same manufacturer without making without making the same product. Think Think about two chefs SAME KITCHEN. DIFFERENT RECIPE. THIS IS HOW CONTRACT MANUFACTURING WORKS. COMMERCIAL KITCHEN CHEF A CHEF B MAC & CHEESE RECIPE A MICHELIN-STAR MEAL RECIPE B SAME KITCHEN. DIFFERENT RECIPE. RECIPE A CAN BE... Different ingredients Different Technique Different Cost Different Experience RECIPE B CAN BE... Different ingredients Different Technique Different Cost Different Experience SHARING A MANUFACTURER DOESN'T MEAN THE PRODUCTS ARE IDENTICAL. MANUFACTURER Provides the lab, equipment, and expertise to build it. BRAND Decides the vision, formula goals, ingredients, packaging, and price. IT MATTERS TO CONSUMERS - and if it predict what comes next. one makes a Michelin star THE CLUE WE'RE CHASING R.E.M. BEAUTY SETTING POWDER? mac and cheese, and the THE CLUE WE'RE CHASING R.E.M. BEAUTY SETTING POWDER? one makes a Michelin star kitchen, completely recipe So recipe So sharing the same manufacturer doesn't automatically doesn't automatically mean that products are going to products are going to be identical. But But it does tell you are choosing are choosing to build products. So naturally, who makes who makes REM Beauty products I mapped, REM REM Beauty doesn't REM Beauty doesn't stick with manufacturing strategy manufacturing strategy It evolved. Different countries, different different different different time periods Manufacturers leave leave fingerprints even leave fingerprints even when brands don't And I happened happened by accident So next episode We're mapping out every REM Beauty launch, where it was made out out why those manufacturing changes changes happened I think reasonably predict what happens reasonably predict what happens next including first setting first setting setting powder