TALKING SHOP ‘Abbott Elementary’ star Lisa Ann Walter’s all-time favorite things — including the notebook she writes her jokes in

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SoundTikTok sound · Vlog lo-fi chill hop ♬(1258569)

Promoted product

Paperage Lined Notebook

Why it worked

The post leverages the popularity of the "Abbott Elementary" star and uses a native mention format to subtly promote several products. By framing them as personal favorites and essential items, it creates an aspirational appeal for viewers interested in the creator's lifestyle and beauty secrets.

Summary

This TikTok post highlights Lisa Ann Walter's favorite items, including a Paperage notebook for writing jokes, Coca-Cola Zero Sugar, and a Givenchy concealer that has made her look younger. The post encourages viewers to click the link in bio to read more and shop her favorites.

Structure

1Introduction of Lisa Ann Walter and her favorite things
2Paperage notebook for joke writing
3Coca-Cola Zero Sugar as a must-have drink
4Givenchy concealer for a youthful appearance
5

Original caption

@Lisa Ann Walter has played Melissa Schemmenti, a teacher on ABC’s Abbott Elementary since 2021. One way or another, the actress and knew she’d eventually be a teacher. It’s literally in her blood: Her mom was an educator for decades and her daughter is a teacher. We chatted with Lisa about Abbot's latest season, her upcoming comedy special, and more — including all of the essentials currently in her bag. Tap the link in our bio to read more and to shop all of her favorites!

More from @nbcselected

Product placement

Paperage Lined Notebook: ACTS - used by Lisa Ann Walter to write jokes. Removing it would change the story of her creative process. Coca-Cola Zero Sugar: ACTS - consumed by Lisa Ann Walter, described as a must-have. Removing it would change the description of her preferences. Givenchy Prisme Libre Loose Setting Powder: ACTS - used by Lisa Ann Walter, described as a holy grail concealer that makes her look younger. Removing it would change the description of her beauty routine and its effects. BIC 4 Color Original Retractable Ballpoint Pen: APPEARS - shown in a graphic, but not mentioned or used by the creator. Removing it would not change what happens in the video. Coca-Cola: APPEARS - a can and a pack are shown in a graphic, but not mentioned or used by the creator. Removing it would not change what happens in the video.

Call to action

Tap the link in our bio to read more and to shop all of her favorites!

On-screen text

TALKING SHOP ‘Abbott Elementary’ star Lisa Ann Walter’s all-time favorite things — including the notebook she writes her jokes in Paperage Lined Notebook $10 When I was doing Heathers: The Musical, there’s a part where I have to improv to a guy I’m breaking up with named Steve — all my Steves are in here. I would see a guy in the audience and I would figure out what I wanted to write about, and then from the first number until the beginning of the second act, I would write down jokes. Coca-Cola Zero Sugar $8 I want to act like I enjoy an organic kombucha, but Coke Zero — that’s the must-have. I don’t even drink caffeinated coffee. I order decaf coffee, but this I have to have. It just goes down good. When you get to be my age, one of the most important things that you can have is a good concealer. My makeup artist Jen Bennett on Abbott Elementary found it and started using it, and people literally started writing to her saying, ‘What did Lisa do? What surgery did Lisa have? What have you been doing differently? She looks incredible and so much younger.’ - LISA ANN WALTER On her holy grail concealer