Our Friends and Fami

@paulaschoiceuk

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SoundTikTok sound · original sound - paulaschoiceuk

Promoted product

Paula's Choicepaulaschoice.co.uk

Beauty Begins with Truth. Discover effective skincare from Paula

12 videos

Why it worked

The video leverages the 'Friends and Family' sale as a relatable hook, showcasing genuine recommendations from employees. This personal touch and the clear display of popular products create social proof and encourage viewers to explore the sale.

Summary

The video showcases employees of Paula's Choice UK sharing what skincare products they are picking up for friends and family during the company's sale. Each person highlights a specific product and explains why they chose it as a gift.

Structure

1Introduction to the Friends and Family sale
2Employee 1 shares her pick: Resist SPF 50
3Employee 2 shares her pick: 2% BHA for her sisters
4

Original caption

What we’re picking up for our family & friends (and maybe ourselves🤭) with 20% off ✨

More from @paulaschoiceuk

Product placement

Paula's Choice Resist SPF 50 (acts: moisturizer, reminder to wear SPF, removing it would change the context of the recommendation), Paula's Choice 2% BHA Liquid Exfoliant (acts: exfoliant, reminder for sister going on honeymoon, removing it would change the context of the recommendation), Paula's Choice Peptide Moisturiser (acts: moisturizer for boyfriend, removing it would change the context of the recommendation), Paula's Choice 2% BHA Body Smoothing Exfoliant (acts: body exfoliant for friend going on honeymoon, removing it would change the context of the recommendation)

On-screen text

Our Friends and Fami Our Friends and Family sale is now live so let's go find out what the team is picking up

Transcript

Our Friends and Family sale is now live so let's go find out what the team is picking up I would get my bestie the Resist SPF 50 as a reminder to always wear her SPF I'm gonna get my sisters the 2 % BHA because I know that they love it I am going to get my boyfriend the Peptide Moisturiser I'm gonna get my friend the BHA Body cause she's going on a honeymoon next w