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9 videos
80.4Talking HeadOther hookHealth
Hook
Our Friends and Fami
@paulaschoiceuk
35.2K followers · usually 690 views a post
Views
52.8K
Likes
85
Comments
13
Shares
1
Promoted product
Paula's Choicepaulaschoice.co.uk
Beauty Begins with Truth. Discover effective skincare from Paula
Why it worked
The video leverages the 'Friends and Family' sale as a relatable hook, showcasing genuine recommendations from employees. This personal touch and the clear display of popular products create social proof and encourage viewers to explore the sale.
Summary
The video showcases employees of Paula's Choice UK sharing what skincare products they are picking up for friends and family during the company's sale. Each person highlights a specific product and explains why they chose it as a gift.
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Transcript, structure and on-screen text
5 beats, a 78-word transcript and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
What we’re picking up for our family & friends (and maybe ourselves🤭) with 20% off ✨
More from @paulaschoiceuk
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