Hook
More breakout videos from this creator.
What if they are email/text only? Well, usually for one of two reasons. One of those being they're a high funnel customer, so they've just started their research and they may not be quite ready to talk to somebody yet. The more likely reason is that they don't trust us yet. Either way, we're gonna handle it the same. The first thing we'll tell them is what we're not gonna do. We're not gonna send them a generic template that says, thanks for your interest. How can I help you? Because they probably showed interest in several vehicles and that's what everyone else is sending them. So what if we put a little bit of effort into it and did this instead. Hey Chad, thanks for checking out the 2026 Ram Laramie that we have here on our lot. Great choice. Most of my customers who purchase these, purchase them because of the higher toe capacity, the V8 option and of course the luxury interior. What are some things you liked about this vehicle? I also see that you already worked out the payment on it. Did you find that it was in the payment range that you were looking for? I'm actually getting ready to go pick up my hands on the vehicle and make sure it's here for you. Are there any other options that you're considering that you'd like me to send you over as well? I'll send you over a quick walk around video. What's a good cell phone number to send that to? By the way, sending that video, Bomb bomb recently released data showing that your 65% more likely to convert that lead with a video. And based on that data that I just made up, you're 99% less likely to get a phone number if you don't ask for it. All right, well, let's hear it. What do you guys think of email only leads?